B2B Marketing Manager(Remote US)

About the Role

The ideal candidate for this role will have a deep understanding of the SaaS marketplace, with expertise in paid media, SEO, and CRO. You will be a T-shaped marketer with a strong foundation in marketing principles, as well as a creative spark and a passion for driving real results. With a focus on performance marketing, you will be responsible for managing and optimizing campaigns to achieve maximum ROI.

Directive is a fast-paced and dynamic environment, and as a B2B Marketing Manager, you will be expected to think boldly, challenge the status quo, and build campaigns that are worth talking about. You will be part of a talented team of marketers, and your contributions will be invaluable in driving the company's continued success.

What You Will Do

• Develop and execute comprehensive marketing strategies for a portfolio of SMB clients
• Manage client relationships, providing guidance on marketing best practices and ensuring that client goals are met and exceeded
• Collaborate with cross-functional teams, including sales, customer success, and creative, to deliver exceptional results
• Analyze campaign performance data to inform future marketing strategies and optimize campaigns for maximum ROI
• Stay up-to-date with industry trends, best practices, and emerging technologies to continually improve marketing strategies
• Build and maintain strong relationships with key stakeholders, including clients, vendors, and internal teams
• Develop and manage budgets, forecasts, and reports to ensure accurate tracking and analysis of marketing performance
• Identify and pursue opportunities to expand existing client relationships and drive new business growth
• Continuously evaluate and improve marketing processes, tools, and technologies to drive efficiency and effectiveness

What We Are Looking For

• 2+ years of experience in agency-side marketing, with a focus on B2B marketing and performance marketing
• Strong understanding of the SaaS marketplace, with expertise in paid media, SEO, and CRO
• Proven track record of developing and executing successful marketing campaigns that drive real results
• Excellent communication and project management skills, with the ability to manage multiple clients and projects simultaneously
• Strong analytical skills, with the ability to analyze campaign performance data and inform future marketing strategies
• Ability to think creatively and develop innovative marketing solutions that drive engagement and conversion
• Strong foundation in marketing principles, with a deep understanding of marketing channels, tactics, and strategies
• Experience working with marketing automation platforms, CRM systems, and other marketing technologies

Nice to Have

• Experience working with B2B marketing agencies or SaaS companies
• Familiarity with Directive's DiscoverabilityOS methodology and approach to demand generation
• Certification in marketing automation, SEO, or other marketing disciplines
• Experience with data analysis and visualization tools, such as Google Analytics or Tableau
• Familiarity with agile marketing methodologies and workflows

Benefits and Perks

• Competitive salary and bonus structure
• Comprehensive benefits package, including medical, dental, and vision insurance
• 401(k) matching program and other retirement savings options
• Flexible PTO policy and paid company holidays
• Access to professional development opportunities and continuing education programs
• Remote work options and flexible work arrangements
• Annual anniversary trip to Newport Beach, CA, with peers and executive leadership
• Access to certified therapists through Spring Health and membership to Headspace
• Gympass membership and other wellness programs

• Develop a strong understanding of the SaaS marketplace and the latest trends in B2B marketing, including the role of AI and automation in marketing operations.
• Build a portfolio that showcases your expertise in paid media, SEO, and CRO, and be prepared to share examples of successful campaigns you have managed.
• Familiarize yourself with Directive's DiscoverabilityOS methodology and approach to demand generation, and be prepared to discuss how you can contribute to the company's continued success.
• Highlight your analytical skills and ability to analyze campaign performance data to inform future marketing strategies.
• Be prepared to discuss your experience working with cross-functional teams and managing client relationships, and emphasize your ability to think creatively and develop innovative marketing solutions.
• Research the company culture and values, and be prepared to discuss how you can contribute to the company's mission and vision.
• Prepare examples of how you have driven real results in previous marketing roles, and be prepared to discuss your approach to performance marketing and campaign optimization.