B2B Paid Media Marketing Manager

Newsela·Remote(United States)
Marketing

WFA Digital Insight

As demand for paid media specialists grows, companies like Newsela are seeking skilled professionals to lead their B2B paid media strategies. With a 34% increase in demand for paid media specialists in 2025, this role is an exciting opportunity for those with a strong background in digital marketing. Candidates should be prepared to showcase their expertise in paid media campaign execution and optimization, as well as their ability to collaborate with cross-functional teams.

Job Description

About the Role

The B2B Paid Media Marketing Manager will lead the strategy and execution of paid media programs for Newsela, determining the B2B paid media strategy and optimizing campaigns across various channels.

Responsibilities

  • Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.)
  • Optimize campaign performance through A/B testing, audience targeting, and bid strategies
  • Establish benchmarks for paid media performance and manage budgets efficiently
  • Research competitive strategies and recommend adjustments to keyword and competitive ad strategies

Requirements

  • 3-5 years of B2B paid media experience in a SaaS environment
  • Proven track record of being one part strategist, one part executor
  • Strong proficiency in Google Analytics, Google Tag Manager, and conversion tracking

How to Stand Out

  • Be prepared to showcase your experience with paid media campaign execution and optimization, including specific examples of successful campaigns
  • Highlight your ability to collaborate with cross-functional teams, including content and creative teams
  • Make sure your resume and cover letter are tailored to the specific requirements of the role, including keywords like 'paid media' and 'B2B marketing'
  • Be ready to discuss your experience with data analysis and how you've used it to inform campaign decisions
  • Consider including examples of how you've incorporated AI tools and workflows into your work to become more effective and efficient

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