B2B Partner Marketer, EMEA

About the Role

The EMEA B2B Marketing team is responsible for translating global priorities into regionally relevant programs that drive business outcomes. As a partner marketer, you will be expected to think strategically, build systems and planning cadences from scratch, and drive plans from idea to execution. Your ability to work cross-functionally with stakeholders, including Partnerships, Sales, Product Marketing, Customer Marketing, Comms, technical teams, and regional leadership, will be critical to your success.

The ideal candidate will have a deep understanding of the EMEA market, including its nuances and complexities. You will be expected to navigate different partner motions, sales structures, and local market conditions to deliver results. Your experience working with senior partner stakeholders, alliance leaders, and internal GTM executives will serve as a foundation for building strong relationships and driving business outcomes.

What You Will Do

• Own and build the EMEA B2B partner marketing strategy in close partnership with regional and global stakeholders
• Develop joint go-to-market plans with priority partners across hyperscalers, global consultancies, GSIs, regional systems integrators, specialist boutiques, and technical deployment partners
• Translate partner strategy, regional GTM priorities, and market opportunities into focused plans with measurable business outcomes
• Build the operating model for partner marketing across EMEA, including planning rhythms, playbooks, governance, and measurement
• Partner with alliance, sales, and marketing leaders to create executive-ready narratives, events, campaigns, content, and enablement moments with partners
• Manage and prioritize partner marketing investment and co-marketing resources based on partner commitment, pipeline potential, customer impact, and measurable return
• Help Openai show up consistently across different partner types while adapting the motion to local market conditions and partner-specific goals
• Use AI-native tools and workflows to improve output, speed, and quality
• Collaborate with cross-functional teams to drive alignment and ensure seamless execution of partner marketing initiatives

What We Are Looking For

• 12+ years of experience in partner marketing, alliances marketing, ecosystem GTM, strategic partnerships, or closely related roles in enterprise technology, cloud, AI, or SaaS
• Proven experience building partner marketing or ecosystem programs with major strategic partners
• Strong executive presence and experience working with senior partner stakeholders, alliance leaders, and internal GTM executives
• Ability to build systems, planning cadences, and repeatable playbooks from scratch
• Strategic and hands-on approach, with a track record of personally driving plans from idea to execution
• Understanding of how partner marketing influences awareness, pipeline creation, deal acceleration, customer adoption, and long-term ecosystem value
• Experience working across EMEA markets and navigating different partner motions, sales structures, and local nuances
• Comfort operating cross-functionally with Partnerships, Sales, Product Marketing, Customer Marketing, Comms, technical teams, and regional leadership
• Strong communication and interpersonal skills, with the ability to build strong relationships with partners and internal stakeholders

Nice to Have

• Experience working with AI-native tools and workflows
• Knowledge of the EMEA market, including its nuances and complexities
• Familiarity with Openai's products and services
• Experience working in a fast-paced, dynamic environment
• Certification in marketing or a related field

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading AI company
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Access to cutting-edge technology and tools
• Flexible working hours and remote work options
• Comprehensive health and wellness program
• Generous PTO and holiday policy

• Develop a strong understanding of the EMEA market, including its nuances and complexities, to effectively navigate different partner motions and sales structures.
• Build a portfolio that showcases your experience in building and executing effective partner marketing strategies, including joint go-to-market plans and operating models.
• Prepare to discuss your experience working with senior partner stakeholders, alliance leaders, and internal GTM executives, and how you have driven business outcomes through partner marketing initiatives.
• Be prepared to talk about your ability to work cross-functionally with stakeholders, including Partnerships, Sales, Product Marketing, Customer Marketing, Comms, technical teams, and regional leadership.
• Research Openai's products and services, and be prepared to discuss how you can leverage your skills and experience to drive partner marketing initiatives that align with the company's mission and goals.
• Consider obtaining certification in marketing or a related field to demonstrate your expertise and commitment to the field.
• Develop a strong understanding of AI-native tools and workflows, and be prepared to discuss how you can leverage these tools to improve output, speed, and quality in partner marketing initiatives.