B2B Product Manager
WFA Digital Insight
As the demand for digital education financing solutions grows, companies like Scholarshipowl are at the forefront. With over 11 million Gen Z students connected, the need for skilled B2B product managers who can drive product-led growth and navigate early-stage environments is on the rise. Candidates with a strong background in GTM strategy and HubSpot will be in high demand. Scholarshipowl stands out for its innovative approach to making education financing accessible and fun, making this role an exciting opportunity for those who thrive in ambiguity and own outcomes.
Job Description
About the Role
The B2B Product Manager role at Scholarshipowl is pivotal in leading the evolution and growth of the company's early-stage brand platform, ScholarshipOwl for Business. This platform is designed to help brands engage Gen Z through performance-driven scholarship campaigns, generating permissioned leads, building brand trust, and delivering real business outcomes. As a B2B Product Manager, you will be directly responsible for product growth and shaping the go-to-market strategy, working closely with the sales team to generate demand, qualify leads, and create a frictionless product experience.The role involves creating and executing the B2B product and go-to-market strategy, working closely with the VP of Product and CEO. You will also define and drive the product's role in customer acquisition, activation, and expansion. Partnering with sales to drive growth and define how the product supports a hybrid sales + product-led GTM motion is a key part of this position.
What You Will Do
- Own and drive growth: Translate broad business goals into strategies that generate qualified leads, accelerate pipeline, and increase B2B revenue
- Drive product strategy, roadmap, and prioritization for B2B products
- Lead cross-functional collaboration with sales, engineering, and design
- Conduct continuous product discovery with both internal and external stakeholders
- Identify AI-powered opportunities to enhance campaign creation, targeting, and analytics
- Improve onboarding, targeting, segmentation, and campaign performance UX
- Validate and deliver new campaign models
- Collaborate with the sales team to understand customer needs and feedback
- Develop and maintain a deep understanding of the market, competitors, and industry trends
What We Are Looking For
- 5+ years of product management experience, with a strong B2B background
- Experience working in early-stage or ambiguous product environments
- Track record of driving product-led growth or working closely with sales/marketing
- Strong strategic thinking and roadmap ownership
- Hands-on experience with continuous product discovery in B2B
- Proficiency in GTM strategy and HubSpot
- Ability to thrive in ambiguity and own outcomes
- Excellent communication and collaboration skills
- Experience with data analysis and interpretation
Nice to Have
- Experience with AI-powered technologies and their application in marketing and education
- Knowledge of the education financing industry and its trends
- Certification in product management or a related field
- Experience with remote work and distributed teams
Benefits and Perks
- Opportunity to work with a leading education financing platform
- Competitive salary and benefits package
- Flexible working hours and remote work options
- Access to cutting-edge technologies and tools
- Professional development and growth opportunities
- Collaborative and dynamic work environment
- Recognition and reward for outstanding performance
- Comprehensive health insurance and wellness programs
- Generous PTO policy and paid holidays
- Remote stipend for home office setup and ongoing support
How to Stand Out
- Tip: Make sure your resume and cover letter highlight your experience with GTM strategy and HubSpot, as these are key skills for this role.
- Tip: Prepare to talk about your experience in driving product-led growth and working in early-stage environments during the interview.
- Tip: Showcase your ability to work independently and as part of a cross-functional team, emphasizing your communication and collaboration skills.
- Tip: Be ready to discuss your understanding of the education financing industry and how you can contribute to Scholarshipowl's mission.
- Tip: Keep your portfolio updated with examples of your product management experience, especially those related to B2B and GTM strategy.
- Tip: Research the company culture and values, and be prepared to explain why you're a good fit for Scholarshipowl's dynamic and innovative environment.
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