B2B Product Marketing
WFA Digital Insight
As the demand for AI-driven marketing solutions continues to skyrocket, with over 70% of businesses adopting AI for marketing purposes, the need for skilled B2B product marketers has never been more pressing. Elevenlabs, a pioneer in AI research and product development, is at the forefront of this revolution. With their recent valuation of
Job Description
About the Role
The B2B Product Marketing role at Elevenlabs is a pivotal position that spans product marketing and demand generation. As a key member of the ElevenProductions team, you will be responsible for owning growth end-to-end, positioning and packaging service lines for enterprise buyers, and driving the pipeline that fills it. This is a green-field role where you will define the playbook from scratch, working cross-functionally with the Productions team, sales, and the broader marketing organization.The ElevenProductions team is the premium audio services arm of Elevenlabs, comprising 500+ trained professionals who utilize AI technology to deliver human-in-the-loop localization, audiobook production, custom brand voice creation, and audio engineering for enterprise clients. Companies across gaming, media, publishing, and wellness rely on Productions to localize content across languages, create custom AI voices, and produce broadcast-quality assets at a fraction of the cost and turnaround of traditional vendors.
In this role, you will work closely with the sales team to produce collateral that enables them to close deals and drive business growth. You will also develop event strategies, work with the performance marketing team on targeted campaigns, build outbound sequences, and identify accounts and verticals where Productions can win.
What You Will Do
- Position and package ElevenProductions' service lines for enterprise buyers
- Launch new capabilities as Productions expands into additional languages and formats
- Produce collateral that enables the sales team to close deals
- Drive the pipeline that fills it
- Develop event strategies to promote ElevenProductions' services
- Work with the performance marketing team on targeted campaigns
- Build outbound sequences to engage potential clients
- Identify accounts and verticals where Productions can win
- Collaborate with cross-functional teams, including sales and marketing
- Define and execute a demand generation strategy
- Analyze market trends and competitor activity to inform marketing strategies
- Develop and maintain relationships with key stakeholders, including clients and partners
What We Are Looking For
- Strong B2B marketing experience, preferably in the tech or AI industry
- Proven track record of driving business growth through marketing efforts
- Excellent skills in Excel and data analysis
- Ability to work in a fast-paced, remote environment
- Strong communication and collaboration skills
- Experience with demand generation and lead nurturing
- Knowledge of AI technology and its applications in marketing
- Strong understanding of the marketing funnel and customer journey
- Experience with marketing automation tools and CRM systems
Nice to Have
- Experience with AI-powered marketing tools and platforms
- Knowledge of the audio services industry and its trends
- Familiarity with sales and marketing alignment strategies
- Experience with event planning and execution
- Certification in marketing or a related field
Benefits and Perks
- Innovative culture and the opportunity to work with a pioneering AI company
- Growth paths and opportunities to drive impact beyond your immediate role and responsibilities
- Learning and development opportunities, including an annual discretionary stipend
- Social travel stipend to meet up with colleagues each year
- Annual company offsite to connect with the global team
- Co-working stipend for remote workers
- Access to cutting-edge AI technology and tools
- Opportunity to work with a talented team of professionals who are passionate about AI and marketing
How to Stand Out
- Develop a strong understanding of AI technology and its applications in marketing to stand out as a candidate.
- Showcase your ability to drive business growth through marketing efforts by highlighting specific metrics and achievements in your application.
- Be prepared to discuss your experience with demand generation and lead nurturing, and how you can apply these skills to the ElevenProductions team.
- Highlight your Excel skills and ability to analyze data to inform marketing strategies.
- Research the audio services industry and its trends to demonstrate your knowledge and interest in the field.
- Prepare to discuss your experience with cross-functional collaboration and how you can work effectively with sales and marketing teams.
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