Brand Content Planning Manager (内容策划)

About the company

Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners.

Key Responsibilities

• Official Account Content Planning: Own the weekly content calendar for the brand's official channels — identifying trending topics, planning hot-topic content angles, and briefing scripts/copy that align with brand voice and messaging framework.

• Brand Identity & Guidelines: Maintain consistent tone of voice, visual direction, and messaging across the official account, ensuring every piece of published content reinforces a cohesive brand identity.

• Offline Event Preparation: Lead planning and logistics for offline activations (e.g. Token2049 side-events, booth activations) — coordinating content needs, materials, and run-of-show ahead of time so on-the-ground execution runs smoothly.

• Cross-Team Integration: Work closely with product, engineering, and the on-camera creator to translate technical features into content plans, ensuring what gets filmed and posted stays aligned with strategy.

Requirements

• Full professional fluency in English and Mandarin, with strong Chinese copywriting/content planning skills.

• Experience in content strategy, editorial planning, or brand management (fintech, tech, or agency background a plus).

• Strong project management skills — able to plan weekly content cadences and coordinate offline event logistics simultaneously.

• Solid understanding of crypto, DeFi, self-custody wallets, and Web3 culture.

 

核心职责

• 官方账号内容策划： 负责品牌官方账号的每周内容排期，挖掘热点话题、策划内容角度并制定脚本/文案方向，确保内容风格与品牌调性一致。

• 品牌调性与规范维护： 维护官方账号统一的语调（Tone of voice）、视觉方向与核心信息框架，确保每一条发布内容都强化品牌的整体识别度。

• 线下活动筹备： 主导线下活动（如 Token2049 周边活动、展位落地）的前期筹备与统筹，包括内容物料、执行流程（Run-of-show）等准备工作，确保现场执行顺畅高效。

• 跨团队协作： 与产品、工程团队以及出镜创作者紧密协作，将技术特性转化为内容策划方案，确保拍摄与发布内容始终对齐整体战略。

任职要求

• 具备流利的中英双语能力，拥有扎实的中文文案与内容策划能力。

• 拥有内容战略、编辑策划或品牌管理相关经验（有金融科技、科技公司或代理商背景者优先）。

• 具备较强的项目管理能力，能同时兼顾每周内容排期与线下活动统筹工作。

• 深入理解加密货币、DeFi、自托管钱包及 Web3 社区文化。

Additional Information

This is a global and fully remote role. You must have the right to work for the country you are based.

Why work at Trust Wallet?

• Be a part of the world’s leading blockchain ecosystem that continues to grow.

• Excellent learning and career development opportunities.

• Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.

• Tackle fast-paced, challenging and unique projects.

• Work in a truly global organization, with international teams and a flat organizational structure.

• Work fully remotely with flexible working hours.

• Enjoy competitive salary and benefits.

Apply today to join our team in building the world’s most trusted and secure crypto wallet and enable a decentralized future for everyone.

Trust Wallet is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

*Due to the large amount of the applications, please consider your application as unsuccessful should you not be contacted within 4 weeks from your application date.