Brand Designer
WFA Digital Insight
As remote work continues to shape the job market, demand for skilled brand designers has surged, with many companies investing in building strong visual identities. With the rise of digital platforms, the need for cohesive branding has never been more pressing. Canals, a rapidly growing software company, is no exception. With a profitable business model and a team of talented professionals, Canals is now looking for a Brand Designer to own and evolve their visual identity. Candidates should be aware that this role requires a unique blend of creativity, technical skills, and collaboration, making it an exciting opportunity for those who thrive in fast-paced environments.
Job Description
About the Role
The Brand Designer at Canals will be responsible for building and maintaining the company's visual identity across all channels and touchpoints. This includes the website, digital campaigns, email, social media, sales collateral, trade show booths, event signage, and branded merchandise. As the first Brand Designer at Canals, you will have the opportunity to make a significant impact on the company's brand and visual expression.The ideal candidate will have a strong portfolio that demonstrates range across digital and physical design, as well as experience owning and evolving a visual identity. You will work closely with stakeholders across the company, including Marketing, Product, and Sales, to ensure that the brand is consistently represented and communicated.
Canals is a profitable, rapidly growing company with a team of roughly 100 people distributed across North and South America. The company values ownership, transparency, and continuous improvement, and is looking for a talented Brand Designer to join their team.
What You Will Do
- Own and evolve the Canals brand, expanding and refining the visual identity as the company grows
- Design across a wide range of channels and formats, including website, digital ads, email, social, sales collateral, trade show booths, event signage, and branded merchandise
- Art direct and manage external creative partners and agencies
- Develop and maintain brand guidelines, templates, and asset libraries that enable the broader team to work on-brand without you in the room
- Build self-serve design systems and templates that empower non-designers to work on-brand independently
- Transform product screenshots and UI into polished, story-driven marketing visuals
- Serve as the brand resource for the product design team
- Manage multiple projects and deadlines across a fast-moving marketing organization
- Collaborate with stakeholders across the company to ensure consistent brand representation
- Stay up-to-date with the latest design trends and technologies
- Participate in design critiques and provide feedback to other designers
What We Are Looking For
- 5+ years of brand design experience at a B2B SaaS company or agency serving B2B SaaS clients
- An eye for product marketing visuals
- A portfolio that demonstrates range across digital and physical, campaigns and systems
- Experience owning and evolving a visual identity, not just executing within one
- Proven ability to art direct external agencies, photographers, and creative partners
- Experience building brand guidelines, design systems, and self-serve asset libraries
- Proficiency in Figma and the Adobe Creative Suite
- Excellent collaboration skills; you work well with marketers, PMs, and non-designers and can translate feedback into great work
- Self-motivated and proactive; someone who gets things done without hand-holding
- Comfortable juggling multiple projects and shifting timelines
- Experience in a startup or fast-paced environment is a plus
Nice to Have
- Experience with design systems and design languages
- Knowledge of front-end development principles and HTML/CSS
- Familiarity with project management tools such as Asana or Trello
- Experience with remote work and distributed teams
- Familiarity with design trends and emerging technologies
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Flexible working hours and remote work options
- Generous paid time off and vacation policy
- Professional development opportunities and education assistance
- Access to the latest design tools and software
- Collaborative and dynamic work environment
- Opportunity to work with a talented team of professionals
How to Stand Out
- Make sure your portfolio showcases your ability to own and evolve a visual identity, as well as your experience with design systems and self-serve asset libraries.
- Be prepared to talk about your process for art directing external agencies and managing multiple projects and deadlines.
- Show your proficiency in Figma and the Adobe Creative Suite, and be ready to provide examples of your work.
- Highlight your excellent collaboration skills and ability to translate feedback into great work.
- Research the company's current branding and visual identity, and be prepared to discuss how you would evolve and refine it.
- Don't be afraid to ask about the company culture and values, and how they impact the design team's work.
- Be prepared to discuss your experience with remote work and distributed teams, and how you stay organized and productive in a fast-paced environment.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.