Brand Marketing Program Manager

About the Role

The Marketing Operations Team at Plaid is dedicated to building the essential foundation that enables the Marketing function to operate efficiently, scale sustainably, and align with the company's strategic goals. As a Brand Marketing Program Manager, you will work closely with cross-functional teams to ensure alignment and smooth information exchange throughout the lifecycle of each campaign.

Plaid's mission to unlock financial freedom for everyone is at the heart of its marketing efforts. The company's network covers 12,000 financial institutions across the US, Canada, UK, and Europe, making it a significant player in the financial ecosystem. As a Brand Marketing Program Manager, you will be instrumental in driving marketing strategies that resonate with target audiences and drive sustainable growth.

What You Will Do

• Manage the end-to-end planning and execution of marketing campaigns, ensuring they are well-resourced, delivered on time, and within budget.
• Drive ongoing communication and coordination across teams to ensure alignment and smooth information exchange throughout the lifecycle of each campaign.
• Lead efficient meetings to facilitate collaboration, ensure alignment, and keep teams focused on key deliverables and objectives.
• Proactively identify and communicate potential risks in projects and programs, providing context, impact analysis, and actionable recommendations for mitigation.
• Prioritize tasks and initiatives with a laser focus on critical path activities to ensure timely progress and successful outcomes.
• Anticipate changes, prepare contingency plans, and maintain momentum on projects to ensure continuous progress and successful delivery.
• Collaborate with the marketing team to develop and execute impactful marketing strategies that drive high-quality pipeline generation and enhance marketing efficiency.
• Integrate innovative technologies to drive seamless workflows and data-driven decision-making.
• Continuously strengthen the foundation of a high-performing marketing organization, ensuring that processes and systems are in place to support long-term success.

What We Are Looking For

• Bachelor's Degree in Marketing, Business, or a related field (or equivalent experience).
• Experience working on a marketing or design team, with a proven track record of supporting and executing complex, multi-stakeholder brand or marketing initiatives from kickoff to launch.
• Impeccable attention to detail, ensuring high-quality execution and consistency across all aspects of campaign delivery.
• Exceptional multitasking abilities, with a demonstrated capacity to manage and prioritize multiple marketing campaigns simultaneously.
• Excellent interpersonal skills, with the ability to influence, motivate, and build relationships with cross-functional stakeholders at all levels.
• Comfortable with change and ambiguity, adapting quickly and proactively in fast-paced, evolving environments.
• Curious and solution-oriented, with a continuous drive to learn, solve problems, and improve processes.
• Commitment to improvement, consistently seeking opportunities to make things better and enhance team and campaign performance.
• Proficiency in Excel and other marketing tools and technologies.

Nice to Have

• Experience with marketing automation platforms and CRM systems.
• Knowledge of data analytics and performance metrics.
• Certification in marketing or a related field.
• Experience working in a remote or distributed team environment.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a talented and diverse team.
• Flexible working hours and remote work options.
• Access to cutting-edge technologies and innovative tools.
• Professional development opportunities and training.
• Comprehensive health insurance and wellness programs.
• Generous PTO and holiday package.
• Employee stock options and equity plans.

• Be prepared to showcase your expertise in Excel and other marketing tools and technologies.
• Highlight your experience in managing multiple marketing campaigns simultaneously and prioritizing tasks effectively.
• Develop a solutions-oriented approach to problem-solving and be prepared to provide examples of how you have improved processes in previous roles.
• Research Plaid's mission and values, and be prepared to discuss how your skills and experience align with the company's goals.
• Practice your communication and interpersonal skills, as building relationships with cross-functional stakeholders is critical in this role.
• Be prepared to discuss your experience with data analytics and performance metrics, and how you have used data to drive marketing decisions.
• Be open to learning and adapting to new technologies and tools, as Plaid is committed to innovative and cutting-edge solutions.