Brand Partner Marketing Manager

About the Role

The marketing team at OpenAI contributes to the company's broader mission of ensuring responsible and widespread adoption of artificial intelligence. As a Brand Partner Marketing Manager, you will play a crucial role in developing and executing strategies that drive awareness, engagement, and usage for OpenAI's products and platform amongst core audiences. You will work closely with various teams, including Partnerships, Brand, Creative, Communications, Global Affairs, Research, Legal, and regional teams, to identify opportunities and bring partnership programs to life.

The ideal candidate will have a deep understanding of the current digital landscape, as well as the ability to think strategically and creatively. You will be responsible for developing clear partnership narratives and value propositions that articulate why OpenAI and a prospective partner should work together and what each party uniquely contributes.

What You Will Do

• Develop and lead OpenAI's brand partnership strategy, identifying people, organizations, platforms, and cultural opportunities that can strengthen the brand and advance its mission
• Build a pipeline of high-impact partnerships that help OpenAI participate meaningfully in culture, reach priority audiences, and demonstrate the positive role AI can play in people's lives
• Evaluate partnership opportunities based on audience relevance, values alignment, cultural credibility, creative potential, and long-term brand impact
• Serve as the primary marketing lead for key partners, building trusted relationships and guiding programs from initial opportunity through strategy, negotiation, development, and execution
• Shape the strategic and creative vision for partnerships, developing distinctive programs, campaigns, content, events, experiences, and activations that feel authentic to both OpenAI and its partners
• Work closely with internal teams to identify opportunities and bring partnership programs to life
• Help define the role OpenAI should play across culture, including entertainment, sports, design, education, science, the arts, and other areas relevant to the audiences we want to reach
• Identify and cultivate relationships with influential individuals and institutions whose credibility, expertise, or cultural relevance can help bring OpenAI's values and impact to life
• Develop clear partnership narratives and value propositions that articulate why OpenAI and a prospective partner should work together and what each party uniquely contributes
• Protect OpenAI's brand integrity by establishing clear principles for partner selection, creative development, and execution

What We Are Looking For

• 5+ years of experience in marketing, partnerships, or a related field
• Strong cultural instincts and a clear point of view on brand fit
• Ability to turn shared values into distinctive partnerships that create lasting value for both OpenAI and its partners
• Experience with Excel and other marketing tools
• Strong communication and project management skills
• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
• Strong understanding of the current digital landscape and the ability to think strategically and creatively
• Experience working with cross-functional teams, including marketing, partnerships, brand, creative, and communications

Nice to Have

• Experience in the tech or AI industry
• Knowledge of marketing automation platforms and CRM systems
• Experience with data analysis and performance metrics
• Certification in marketing or a related field

Benefits and Perks

• Remote work arrangement with a competitive salary
• Opportunity to work with a talented and dedicated team
• Comprehensive benefits package, including health, dental, and vision insurance
• 401(k) matching program
• Generous PTO and holiday schedule
• Professional development opportunities, including training and education programs
• Access to the latest marketing tools and technologies

• Tip: Showcase your expertise in Excel and other marketing tools to stand out as a candidate.
• To succeed in this role, it's essential to have strong cultural instincts and a clear point of view on brand fit.
• Be prepared to provide specific examples of successful partnerships you've developed and executed in the past.
• Highlight your ability to work in a fast-paced environment and prioritize multiple projects simultaneously.
• Research OpenAI's values and mission to understand how you can contribute to the company's goals and objectives.
• Consider creating a portfolio that showcases your marketing and partnership experience, as well as your creative vision and strategic thinking.