Brand Strategist
WFA Digital Insight
As demand for paid media specialists grew 21% in 2023, professionals with expertise in Meta Ads and short-form video are in high demand. Digital, a forward-thinking company, stands out for its commitment to building authentic, engaged communities. With the US film and entertainment audience as a key focus, candidates should be well-versed in audience growth strategies and community engagement. Before applying, consider how your skills align with the company's goals and how you can leverage your experience to drive brand growth.
Job Description
About the Role
The Brand Strategist role at Digital is a unique opportunity to define and execute a high-level brand and social growth strategy. As a key member of the team, you will focus on audience development, content strategy, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Your primary goal will be to build an authentic, engaged community and brand identity, with paid media playing a secondary role.The role entails collaborating with the filmmaker and internal teams to align social strategy with broader brand objectives. You will also develop an audience growth strategy across Instagram, TikTok, and other social platforms, advise on content pillars, themes, and positioning for a distinctive social brand, and recommend Reels and short-form video strategies.
As a freelance consultant, you will operate independently while providing strategic guidance to the team. Your expertise in audience growth, social media strategy, and paid media will be essential in driving brand growth and community engagement.
What You Will Do
- Develop an audience growth strategy across Instagram, TikTok, and other social platforms
- Advise on content pillars, themes, and positioning for a distinctive social brand
- Recommend Reels and short-form video strategies, including content cadence and formats
- Build and manage community engagement initiatives and creator/fan partnerships
- Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth
- Define target audiences and advise on segmentation and growth opportunities
- Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives
- Stay up-to-date with the latest trends and best practices in social media and paid media
- Analyze campaign performance and provide data-driven insights to optimize future campaigns
- Develop and maintain a comprehensive understanding of the US film and entertainment audience
What We Are Looking For
- Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands
- Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content
- Strong understanding of community building and creator engagement
- Ability to operate independently as a freelance consultant while providing strategic guidance
- US-based or strong knowledge of the US film and entertainment audience
- Excellent communication and project management skills
- Ability to work in a fast-paced environment and adapt to changing priorities
- Strong analytical and problem-solving skills
- Experience with campaign analysis and optimization
Nice to Have
- Experience with YouTube and other video platforms
- Knowledge of influencer marketing and creator partnerships
- Familiarity with social media analytics tools and platforms
- Certification in social media marketing or a related field
Benefits and Perks
- Competitive compensation package
- Opportunity to work with a forward-thinking company
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible work arrangements and remote work options
- Access to the latest tools and technologies
- Recognition and reward for outstanding performance
- Comprehensive health and wellness benefits
- Generous paid time off and holiday schedule
How to Stand Out
- Develop a strong understanding of the US film and entertainment audience to effectively target and engage with the desired demographic.
- Build a portfolio that showcases your expertise in audience growth, social media strategy, and paid media to stand out as a candidate.
- Stay up-to-date with the latest trends and best practices in social media and paid media to provide data-driven insights and optimize future campaigns.
- Highlight your ability to work independently as a freelance consultant while providing strategic guidance to the team.
- Emphasize your experience with Meta Ads and short-form video to demonstrate your skillset and align with the company's goals.
- Prepare to discuss your approach to community building and creator engagement and how you would develop and maintain a comprehensive understanding of the target audience.
- Research the company culture and values to understand how your skills and experience align with their goals and objectives.
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