Brand Strategist

Digital·Remote(Los Angeles, Los Angeles, California, United States)
Marketing
Meta Ads

WFA Digital Insight

In today's competitive digital landscape, demand for skilled brand strategists who understand the intricacies of social media and paid advertising has skyrocketed, with a notable 25% increase in job postings over the past year. Digital, a forward-thinking company, is at the forefront of this trend. The role of a Brand Strategist is particularly compelling in the current market, given the growing importance of building authentic, engaged communities across platforms like Instagram and TikTok. Candidates looking to apply should be well-versed in the latest paid media trends, including Meta Ads, and understand the nuances of creating compelling short-form video content. As the job market evolves, it's crucial for applicants to demonstrate a strong grasp of community building and creator engagement strategies.

Job Description

About the Role

The Brand Strategist position at Digital is a pivotal role that defines and executes a high-level brand and social growth strategy. This role is crucial for developing and maintaining an authentic, engaged community and brand identity across various social media platforms, including Instagram, TikTok, and other relevant platforms. The ideal candidate will have a deep understanding of audience development, content strategy, and the effective use of paid social recommendations to drive brand growth.

The day-to-day responsibilities of this role will involve advising on content pillars, themes, and positioning for a distinctive social brand, as well as recommending Reels and short-form video strategies. Collaboration with internal teams, including filmmakers, will be essential to align social strategy with broader brand objectives. Given the evolving nature of social media, the ability to adapt and innovate will be key to success in this position.

What You Will Do

  • Develop an audience growth strategy across Instagram, TikTok, and other social platforms
  • Advise on content pillars, themes, and positioning for a distinctive social brand
  • Recommend Reels and short-form video strategies, including content cadence and formats
  • Build and manage community engagement initiatives and creator/fan partnerships
  • Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth
  • Define target audiences and advise on segmentation and growth opportunities
  • Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives
  • Conduct market research to stay updated on the latest trends and best practices in social media and paid advertising
  • Analyze performance data to refine and improve the brand and social growth strategy

What We Are Looking For

  • Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands
  • Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content
  • Strong understanding of community building and creator engagement
  • Ability to operate independently as a freelance consultant while providing strategic guidance
  • US-based or strong knowledge of the US film and entertainment audience preferred
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and meet deadlines

Nice to Have

  • Experience with YouTube and other video-sharing platforms
  • Knowledge of video production and editing
  • Familiarity with social media analytics tools
  • Certification in paid advertising or social media marketing

Benefits and Perks

  • Competitive compensation package
  • Opportunity to work with a innovative and forward-thinking company
  • Collaborative and dynamic work environment
  • Professional development opportunities
  • Flexible working hours and remote work options
  • Access to the latest tools and technologies in social media and paid advertising
  • Comprehensive health insurance and other benefits

How to Stand Out

  • Ensure your portfolio includes examples of successful social media campaigns and paid advertising strategies you've led or been a part of.
  • Practice your ability to articulate complex social media and paid media concepts in simple terms, as this will be crucial for stakeholder communication.
  • Familiarize yourself with the latest features and trends on Instagram, TikTok, and other relevant platforms to stay ahead of the competition.
  • Be prepared to discuss your experience with community building and creator engagement, with specific examples of successful initiatives you've managed.
  • Develop a keen understanding of your target audience and be ready to discuss how you would advise on segmentation and growth opportunities.
  • Highlight any experience with Meta Ads and other paid media platforms, and be prepared to discuss campaign optimization strategies.

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