Business Analyst - Intake/Lead Ops/Marketing

About the Role

The ideal candidate will be mid-level, highly analytical, and able to take full ownership of results with minimal oversight. You will be adept at spotting trends across paid media and intake performance, building actionable reports, and anticipating issues before they become problems. Over time, this role may evolve into a company-wide business analyst position, with broader responsibility for insights and reporting across teams.

Tort Experts is committed to fostering a collaborative environment where creativity thrives, and every team member plays a vital role in connecting qualified claimants with the representation they deserve. As a Business Analyst, you will be an integral part of this mission, working closely with the Intake, Lead Operations, and Marketing team to drive growth and improvement.

What You Will Do

• Own the process of reconciling lead counts and spend between ad platforms (Google, Meta, TikTok), call tracking, and our intake/CRM systems (Litify, Salesforce)
• Deliver accurate, stakeholder-ready reports on lead volume, cost per lead (CPL), cost per acquisition (CPA), and intake funnel performance
• Continuously improve report templates and workflows to ensure scalability and efficiency
• Establish and monitor baseline performance metrics for call center KPIs, including connection rates, speed-to-lead, time-to-answer, agent conversion, turn-down and rejection patterns, and no-undialed-lead compliance
• Build proactive alerts and reports to surface deviations and issues before they become problems
• Monitor conversion rates, lead quality, and profitability by channel, campaign, lead type, and field values to proactively spot risks and opportunities
• Provide insights into campaign and channel profitability, bid/pricing effectiveness, attribution accuracy, and lead monetization trends
• Develop frameworks for analyzing trends that can be reused across campaigns, channels, and case types
• Ensure all reconciliations, reallocations, and reports are error-free and backed by clear data sources across ad platforms, call tracking, and intake/CRM systems

What We Are Looking For

• 2+ years of experience in business analysis, marketing operations, or a related field
• Strong analytical and problem-solving skills, with the ability to work independently and make data-driven decisions
• Experience with Google Ads, Meta Ads, and TikTok Ads, as well as HubSpot and Salesforce
• Proficiency in Excel and Google Sheets, with the ability to build complex spreadsheets and reports
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Ability to take ownership of projects and deliver results with minimal oversight
• Strong attention to detail and ability to ensure accuracy in all work products
• Experience with data visualization tools and reporting software, such as Tableau or Power BI

Nice to Have

• Experience with call tracking and intake/CRM systems, such as Litify or Salesforce
• Knowledge of marketing automation platforms, such as Marketo or Pardot
• Certification in Google Ads, Meta Ads, or HubSpot
• Experience with Agile project management methodologies, such as Scrum or Kanban
• Knowledge of SQL and database management, with the ability to write complex queries and analyze large datasets

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a dynamic and growing company in the legal sector
• Collaborative and supportive work environment, with a team that is passionate about making a meaningful impact
• Professional development opportunities, including training and certification programs
• Flexible work arrangements, including remote work options and flexible hours
• Access to the latest tools and technologies, including Google Ads, Meta Ads, and HubSpot
• Recognition and reward programs, including bonuses and promotions
• Comprehensive health insurance, including medical, dental, and vision coverage
• Generous PTO and holiday policy, including paid time off and holidays

• Make sure to highlight your experience with Google Ads, Meta Ads, and HubSpot in your resume and cover letter, as these skills are highly valued by the company.
• Be prepared to provide specific examples of your analytical and problem-solving skills, including times when you had to reconcile discrepancies in data or identify trends in campaign performance.
• Show enthusiasm for the company's mission and values, and be prepared to discuss how your skills and experience align with the role and the company's goals.
• Don't be afraid to ask questions during the interview process, including about the company culture, team dynamics, and opportunities for growth and development.
• Consider creating a portfolio or sample reports that demonstrate your analytical and reporting skills, and be prepared to walk the interviewer through your process and findings.
• Be prepared to discuss your experience with data visualization tools and reporting software, and how you have used these tools to drive insights and decision-making in previous roles.
• Research the company and the role thoroughly, and be prepared to discuss your understanding of the company's products and services, as well as the current market trends and challenges in the legal sector.