Business Analyst (Loyalty/Retention)

About the Role

Day-to-day, the role entails collaborating with various teams, including Product, Design, and Development, to ensure that features are not only economically viable but also provide an outstanding user experience. The Business Analyst will work closely with the Product team to understand product requirements, break them down into actionable specifications, and develop economic logic and calculations. The position also involves designing multiple implementation scenarios, considering trade-offs in unit economics, and building and maintaining feature-level metrics.

What You Will Do

• Take high-level product requirements and break them down into UX flows, user and functional requirements, acceptance criteria, economic logic, and calculations.
• Design multiple implementation scenarios, including trade-offs in unit economics.
• Build and maintain feature-level metrics to track performance and inform future development.
• Ensure proper tracking setup with the Data and Product Management teams.
• Validate data quality to ensure accuracy and reliability.
• Develop unit economics models together with the Product and Pricing teams.
• Collaborate with the Design team to balance UX, conversion, and compliance requirements.
• Coordinate across Development, QA, and stakeholders to proactively manage risks and ensure smooth feature delivery.
• Own and maintain documentation in Confluence and support the estimation process.
• Generate and validate hypotheses based on data to propose metric-driven improvements.
• Work closely with the Product team to define UX requirements and ensure alignment with product goals.

What We Are Looking For

• 3 – 5+ years of experience in Business or Product Analytics within product teams.
• Experience with loyalty and retention programs, such as cashback or rewards, is highly desirable.
• Strong understanding of product metrics, including retention, conversion, and profitability.
• Hands-on experience with unit economics and product economics.
• Experience working closely with designers and defining UX requirements.
• Proven ability to drive features end-to-end, from product requirement to delivery.
• Basic SQL skills and experience with analytics tools.
• Experience with Excel or Google Spreadsheets.
• Strong soft skills, including communication, ownership, and prioritization.

Nice to Have

• Background in fintech, crypto, or payments.
• Experience with pricing and monetization strategies.
• Experience with event tracking and integrations.

Benefits and Perks

• Competitive market rate salary and performance-based incentives.
• 22 days of annual leave, plus an additional 6 company days and bank holidays.
• Comprehensive health insurance plans to support your well-being.
• An extensive benefits program designed to support your professional and personal growth.
• Flexible work schedule and remote work options to ensure work-life balance.
• Access to modern offices and co-working spaces across multiple countries.
• Working equipment provided to ensure you have the tools you need.
• Opportunities for professional development and continuous learning.

• Highlight your analytical skills: Showcase your ability to analyze complex data sets and draw actionable insights, particularly in the context of loyalty and retention programs.
• Emphasize your experience with Excel and analytics tools: Demonstrate proficiency in using these tools to drive feature development and inform product decisions.
• Prepare to talk about unit economics: Be ready to discuss how you've applied unit economics in previous roles and how you can contribute to this aspect of the business at Mercuryo.
• Showcase your collaboration skills: Highlight your ability to work effectively with cross-functional teams, including Product, Design, and Development, to drive feature delivery.
• Be prepared to discuss your approach to problem-solving: Share specific examples of how you've approached complex problems in previous roles and how you've driven metric-driven improvements.
• Research Mercuryo's mission and values: Understand the company's commitment to blending traditional banking with decentralized finance and be prepared to discuss how your skills and experience align with this mission.