Business Development Representative (BDR)

## About the Role As a Business Development Representative at Coverflex, you will play a pivotal role in driving the company's success by directly fueling the sales pipeline and revenue growth. Your primary responsibility will be to identify, engage, and qualify potential customers, ensuring that the Account Executives can focus on high-quality, well-qualified meetings. This role is ideal for individuals who thrive in fast-paced environments, are resilient in the face of rejection, and are motivated by the prospect of growth and development.

The sales team at Coverflex is dynamic and results-oriented, with a strong focus on collaboration and feedback. As a Business Development Representative, you will be working closely with the Head of Business Development, Stefano Alicicco, who fosters a positive and relaxed work environment while maintaining high standards of performance. The team's success is measured by key performance indicators such as the number of outbound activities, meetings booked, and qualified meetings.

## What You Will Do - Develop and execute a strategic outbound sales plan to engage potential customers and drive revenue growth - Utilize HubSpot, LinkedIn Sales Navigator, Outreach, and Notion to manage sales pipeline, track interactions, and analyze performance metrics - Conduct high-volume outbound calls to prospective clients, delivering personalized pitches and handling objections - Qualify leads based on predetermined criteria, ensuring that only high-quality opportunities are passed to Account Executives - Build and maintain accurate records of interactions, meetings, and sales pipeline progression within the CRM system - Collaborate with the sales team to refine the sales strategy, share best practices, and contribute to the development of new sales tools and materials - Continuously update knowledge of the benefits market, competitors, and industry trends to enhance sales effectiveness - Meet and exceed monthly targets for outbound activities, meetings booked, and qualified meetings - Provide feedback to the sales and marketing teams on market trends, customer needs, and sales performance - Engage in ongoing training and professional development to enhance sales skills, product knowledge, and industry expertise

## What We Are Looking For - Iterative, curious, and entrepreneurial mindset with a strong focus on solutions and results - Self-driven, proactive, and motivated to continuously improve performance and contribute to team success - Outcome-focused with a mindset that prioritizes impact over process - Resilient and adaptable in the face of rejection and changing circumstances - Fluency in Italian (C2/native) and English, with strong verbal communication skills - Experience with CRM systems, preferably HubSpot - Exposure to tech, HR, finance, or benefits-related industries - Solid understanding of sales principles, practices, and methodologies - Ability to work in a fast-paced environment with multiple priorities and deadlines

## Nice to Have - Prior experience in SMB outbound sales or a related field - Knowledge of the benefits market and related products - Familiarity with sales tools such as LinkedIn Sales Navigator and Outreach - Basic understanding of data analysis and performance metrics

## Benefits and Perks - Competitive base salary - Uncapped bonus and commission structure - Meal vouchers - Equity in the form of stock options under the company's Equity Incentive Plan - Access to a range of benefits that support work-life balance and professional growth - Opportunity to work with a dynamic and growing company - Collaborative and supportive work environment - Professional development and training opportunities - Flexible remote work arrangements

- Tailor Your Application: Ensure your resume and cover letter are tailored to the Business Development Representative role, highlighting relevant sales experience, CRM skills, and language proficiency.

• Prepare for Rejection: Develop a growth mindset and be prepared to handle rejection. Focus on the activities that drive results rather than getting discouraged by rejections.
• Familiarize Yourself with HubSpot: Having a solid understanding of HubSpot and its capabilities will be beneficial. If you're not familiar with it, consider taking online courses or watching tutorials to get up to speed.
• Research the Company: Understand Coverflex's mission, products, and values. This knowledge will not only show your interest in the company but also help you tailor your approach to their specific needs and challenges.
• Practice Your Pitch: Develop a strong, personalized pitch that highlights the value proposition of Coverflex's solutions. Practice your delivery to ensure confidence and clarity during calls.