Business Development Representative - East
WFA Digital Insight
As the demand for DevSecOps solutions continues to grow, companies like Gitlab are at the forefront of innovation. With over 50 million registered users, Gitlab is an industry leader, and its Business Development Representative role is a key part of driving this growth. In the current remote job market, skills in Salesforce, Excel, and Adjust are highly sought after, with demand for business development specialists increasing by over 25% in the past year. Gitlab's commitment to AI-driven productivity and its high-performance culture make it an attractive option for career-driven professionals. Before applying, candidates should be aware of the company's emphasis on continuous learning and its values-driven approach to business.
Job Description
About the Role
The Business Development Representative role at Gitlab is a unique opportunity to join a high-growth company and drive business expansion through strategic outreach and engagement. As a key member of the Sales team, the successful candidate will be responsible for lead generation, prospecting, and building relationships with target accounts. With a focus on innovative marketing and sales tactics, this role requires a creative and strategic approach to business development.The role is fully remote, allowing the successful candidate to work from anywhere in North America. This flexibility, combined with Gitlab's emphasis on work-life balance and continuous learning, makes this role an attractive option for professionals looking to advance their careers in a dynamic and supportive environment.
Gitlab's commitment to diversity, equity, and inclusion is reflected in its hiring practices, with a focus on building a team that represents a wide range of backgrounds and perspectives. As a Business Development Representative, the successful candidate will be part of a collaborative and inclusive team that values creativity, innovation, and results-driven performance.
What You Will Do
- Execute outbound prospecting initiatives to generate qualified meetings and pipeline in assigned territories
- Conduct high-level discovery conversations with target accounts to understand business needs, qualify opportunities, and create Sales Accepted Opportunities (SAOs)
- Meet or exceed monthly and quarterly BDR-sourced Sales Accepted Opportunity (SAO) targets
- Research and prioritize target accounts using business and industry knowledge to identify key players, uncover compelling events, and develop tailored outreach strategies
- Execute a multi-touch outreach cadence (call, email, social, etc.) to all prospects in assigned territories using Outreach to maximize engagement and conversion rates
- Manage, track, and accurately report all prospecting activities and pipeline in Salesforce to provide clear visibility into performance and forecast
- Collaborate with Field, Corporate, and Digital Marketing, Sales, and Customer Success teams to build targeted account lists, campaigns, and call strategies
- Attend regional marketing events to engage participants, generate leads, and drive qualified Sales Accepted Opportunities
What We Are Looking For
- 2+ years of experience in business development, sales, or a related field
- Proven track record of success in lead generation, prospecting, and sales growth
- Strong understanding of Salesforce, Excel, and Adjust
- Excellent communication and interpersonal skills, with the ability to build relationships with target accounts
- Strategic and creative approach to business development, with a focus on innovative marketing and sales tactics
- Ability to work in a fast-paced, dynamic environment and prioritize multiple tasks and responsibilities
- Strong business acumen, with a focus on driving revenue growth and expanding market share
Nice to Have
- Experience working in the DevSecOps or software development industry
- Knowledge of AI-driven productivity tools and platforms
- Certification in sales, marketing, or a related field
- Experience with Outreach or other sales engagement platforms
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Flexible PTO and work-from-anywhere policy
- Professional development and growth opportunities, with a focus on continuous learning and skill-building
- Access to cutting-edge technology and tools, including Salesforce, Excel, and Adjust
- Collaborative and inclusive team environment, with a focus on diversity, equity, and inclusion
- Opportunity to work with a high-growth company and contribute to its continued success and expansion
How to Stand Out
- Develop a strong understanding of Salesforce, Excel, and Adjust to stand out as a candidate and drive success in the role
- Build a portfolio of sales growth and lead generation achievements to demonstrate your skills and experience
- Prepare for interviews by researching Gitlab's products, mission, and values, and be ready to discuss your approach to business development and sales growth
- Highlight your creative and strategic approach to sales and marketing, and be prepared to provide examples of successful campaigns and initiatives
- Be prepared to discuss your experience working in a fast-paced, dynamic environment and your ability to prioritize multiple tasks and responsibilities
- Research the company's culture and values to ensure alignment with your own goals and expectations, and be prepared to discuss your long-term career aspirations
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