Business Development Specialist

321 The Agency·Remote(United States)
Other
Excel

WFA Digital Insight

The demand for performance marketing specialists is on the rise, with a 25% increase in job openings in the last year alone. This role stands out for its focus on driving results through a pay-per-qualified-lead model, requiring a deep understanding of cost-per-lead economics and ROI. As a Business Development Specialist at 321 The Agency, you'll need to possess a unique blend of sales acumen, marketing knowledge, and analytical skills. With the remote job market continuing to evolve, candidates should be prepared to showcase their ability to work independently and manage complex sales cycles.

Job Description

About the Role

The Business Development Specialist role at 321 The Agency is a unique opportunity to drive growth through strategic partnerships. As a key member of the sales team, you will be responsible for identifying and closing new client partnerships across high-value verticals, including home services, legal services, healthcare, insurance, and financial services. Your day-to-day activities will involve developing and executing business development strategies, managing sales cycles, and serving as the face of 321 The Agency in the market.

The ideal candidate will have a deep understanding of performance marketing and a proven track record of driving results through data-driven sales strategies. You will be working closely with the sales team to develop and execute tailored proposals that meet the needs of potential clients. Your ability to think creatively and outside the box will be essential in developing innovative solutions that drive revenue growth.

As a Business Development Specialist, you will be working in a fast-paced environment where no two days are the same. You will need to be highly organized, able to prioritize tasks effectively, and possess excellent communication skills. Your role will involve building and maintaining relationships with key decision-makers, identifying new business opportunities, and developing strategic partnerships that drive growth.

What You Will Do

  • Develop and execute a business development strategy focused on driving new client partnerships in target verticals
  • Identify and pursue high-value prospects, including regional and national operators, franchise groups, law firms, and healthcare practices
  • Lead end-to-end sales cycles from prospecting and discovery through proposal, negotiation, and contract close
  • Conduct discovery conversations that uncover client lead volume goals, cost-per-lead targets, current marketing performance, and qualification criteria
  • Clearly articulate 321 The Agency's value proposition, pricing model, lead qualification standards, and performance expectations to prospects
  • Develop customized proposals that outline projected lead volume, qualified-lead definitions, pricing structure, and expected ROI
  • Maintain a disciplined sales pipeline and CRM to track prospect status, activity, and revenue projections
  • Educate prospects on the full lead lifecycle and position 321 The Agency as a partner across that entire funnel
  • Identify opportunities to scale lead volume, expand into additional service areas, or deepen 321 The Agency's role in the client's acquisition funnel

What We Are Looking For

  • 3+ years of experience in sales or business development, preferably in the performance marketing industry
  • Proven track record of driving results through data-driven sales strategies
  • Strong understanding of cost-per-lead economics, lead qualification criteria, and ROI
  • Excellent communication and negotiation skills
  • Ability to think creatively and outside the box
  • Strong analytical skills and attention to detail
  • Experience with CRM software and sales pipeline management
  • Ability to work independently and manage complex sales cycles
  • Strong organizational skills and ability to prioritize tasks effectively

Nice to Have

  • Experience with Excel and data analysis
  • Knowledge of the home services, legal services, healthcare, insurance, and financial services industries
  • Familiarity with performance marketing platforms and technologies
  • Certification in sales or marketing, such as HubSpot or Google Analytics

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a fast-growing company in the performance marketing industry
  • Collaborative and dynamic work environment
  • Professional development opportunities and training
  • Flexible working hours and remote work options
  • Access to the latest tools and technologies
  • Recognition and reward for outstanding performance
  • Comprehensive health insurance and retirement plan
  • Paid time off and holidays

How to Stand Out

  • Develop a strong understanding of cost-per-lead economics and ROI to effectively communicate the value proposition to potential clients.
  • Prepare examples of successful sales cycles and strategies to showcase your skills and experience.
  • Research the company and industry to demonstrate your knowledge and interest in the role.
  • Be prepared to discuss your experience with CRM software and sales pipeline management.
  • Emphasize your ability to think creatively and outside the box to develop innovative solutions that drive revenue growth.
  • Highlight your excellent communication and negotiation skills to demonstrate your ability to build strong relationships with clients.
  • Review the company's website and social media to get a sense of their culture and values.

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