Campaign Manager Demand Generation
WFA Digital Insight
As remote work continues reshaping the job landscape, demand for Campaign Managers in demand generation has surged, reflecting a 27% increase from last year. Effective digital skills and analytical capabilities are essential as companies seek to personalize buyer experiences and enhance engagement. Datacor stands out with its commitment to innovative software solutions in the manufacturing sector, making this an exciting time to contribute to impactful campaigns that drive revenue growth. Candidates should be prepared to leverage AI tools and show a strong understanding of multi-channel marketing strategies in their applications.
Job Description
About Datacor
Datacor is a leading provider of software solutions for the process manufacturing space, focusing on ERP, CRM, Asset Tracking, and more. We aim to empower our customers with data-driven tools to enhance their products and operations.About the Role
We are looking for a detail-oriented Campaign Manager to spearhead our demand generation initiatives within the Engineering Software Group. You will collaborate closely with the Director of Demand Generation and use AI-powered solutions to enhance campaign execution.Responsibilities
- Plan and execute integrated demand generation campaigns across various channels, including email, digital ads, and social media.
- Collaborate with product marketing to develop content that drives leads.
- Analyze campaign performance and optimize based on data insights.
Requirements
- Proven experience in demand generation, particularly in a digital marketing context.
- Strong analytical skills and proficiency with digital marketing tools.
- Ability to manage multiple campaigns and projects simultaneously.
Nice to Have
- Experience with AI-driven marketing tools.
- Familiarity with the process manufacturing industry.
Benefits
- Flexible remote work environment.
- Opportunities for professional development and training.
How to Stand Out
- Highlight your experience with demand generation campaigns and provide quantifiable results.
- Familiarize yourself with AI tools relevant to marketing and be prepared to discuss them in your application.
- Research Datacor's products to craft a tailored cover letter demonstrating your understanding of their market.
- Prepare a portfolio showcasing successful campaigns and your role in them to share during interviews.
- Be open to discussing salary expectations based on industry benchmarks to facilitate negotiations.
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