Campaign manager- influencer marketing (remote)
WFA Digital Insight
The demand for skilled campaign managers in influencer marketing has surged, with a 25% increase in job postings over the past year. As more brands shift their focus towards digital marketing, professionals with expertise in campaign execution, performance optimization, and creator relations are in high demand. Impact, a leading player in the influencer marketing space, is now looking for a campaign manager to join their team. With the company's rapid growth in the Nordics, Spain, and France, this role offers a unique opportunity to work with a diverse range of clients and creators. Candidates should be well-versed in Excel, Google Sheets, and have a strong understanding of social media trends and platform algorithms. Before applying, it's essential to research Impact's brand and values to understand their approach to influencer marketing and how you can contribute to their success.
Job Description
About the Role
As a Campaign Manager at Impact, you will play a critical role in the company's influencer marketing efforts. You will be responsible for strategizing, executing, and optimizing influencer campaigns for a variety of clients across different verticals, including fashion, parenting, food, and technology. Your primary goal will be to bridge the gap between creative storytelling and data-driven performance, ensuring that campaigns deliver measurable business growth while maintaining beautiful brand alignment.The Studio team, Impact's in-house influencer marketing team, is looking to expand its operations in Europe and the Nordics. As a member of this team, you will contribute to multiple accounts, designing and managing campaigns from introductory tests to year-long brand ambassador programs. You will work closely with the Sales, Account Management, and Product teams to align campaigns with clients' business objectives and identify upsell opportunities.
The role is full-time and remote, with the opportunity to work from Copenhagen. You will report directly to the Head of Creator Nordics, France, and Spain, and be part of a global organization with teams across the globe.
What You Will Do
- Strategically plan, execute, optimize, and report on full-funnel influencer campaigns from initial brief and creator onboarding to final reporting
- Monitor, analyze, and optimize daily campaign traffic and key metrics using internal tools and dashboards to meet client goals
- Identify, negotiate with, and recruit high-performing creators, managing logistics like product seeding and building long-term brand ambassador programs
- Align campaigns with clients' business objectives, collaborate closely with Sales, Account Management, and Product teams, and identify upsell opportunities
- Strategically allocate campaign budgets and manage product-seeding workflows effectively
- Plan and organize exclusive creator events and workshops to foster community growth and ensure impact.com/creator is the preferred platform for talent
- Stay ahead of social media trends, platform algorithms, and emerging industry best practices
- Develop and maintain strong relationships with creators, clients, and internal stakeholders
- Conduct research to identify new influencer marketing opportunities and stay up-to-date with industry developments
What We Are Looking For
- Bachelor's Degree or Graduate preferred
- 2 years of experience in influencer marketing, performance marketing, or other digital marketing experience
- Ability to create multi-channel campaigns
- Knowledge of influencers across verticals and influencer rates
- Knowledge of social media platforms and enjoy spending time on social media (Instagram, TikTok, YouTube, Snapchat)
- Enjoy researching and staying up-to-date with industry trends
- Excellent communication, organization, and relationship-building skills
- Ability to meet tight deadlines and work under pressure
- Problem-solving skills and ability to think creatively
- Basic knowledge of Google Sheets and Slides or Excel and PowerPoint
- Fluency in English and one of the Nordic languages or Dutch or German
Nice to Have
- Experience working with influencer marketing platforms and tools
- Knowledge of campaign management software and analytics tools
- Familiarity with content creation and photography
- Experience working in a fast-paced, dynamic environment
- Certification in digital marketing or a related field
Benefits and Perks
- Remote work arrangement with flexible working hours
- Opportunity to work with a global organization and collaborate with teams across the globe
- Professional development and growth opportunities
- Access to the latest industry tools and technologies
- Competitive salary and benefits package
- Health and wellness programs, including mental health support
- Paid time off and holidays
- Remote stipend and home office setup support
How to Stand Out
- Develop a strong understanding of influencer marketing platforms, tools, and software to stand out in your application
- Create a portfolio that showcases your campaign management experience and results, including metrics and case studies
- Research Impact's brand and values to understand their approach to influencer marketing and how you can contribute to their success
- Prepare to talk about your experience working with creators, clients, and internal stakeholders, and how you build and maintain strong relationships
- Be ready to discuss your knowledge of social media trends, platform algorithms, and emerging industry best practices, and how you stay up-to-date with industry developments
- Highlight your problem-solving skills and ability to think creatively, and provide examples of times when you had to overcome challenges in your previous roles
- Practice your communication and presentation skills, as you will be working closely with clients and internal stakeholders
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