Canada- Outbound Product Manager - (PEO)
WFA Digital Insight
The remote job market is abuzz with demand for skilled product managers who can drive go-to-market success, with the healthcare tech industry seeing a 25% growth in product management roles in 2025. As a key player in this space, PointClickCare stands out for its innovative approach to healthcare technology and commitment to employee growth. With the rise of AI-driven healthcare solutions, candidates with a strong understanding of GTM strategies and Excel skills are in high demand. Before applying, candidates should be aware of the company's emphasis on cross-functional collaboration and customer-centric approach.
Job Description
About the Role
The Outbound Product Manager role at PointClickCare is a critical component of the company's commercialization strategy, driving the market success of its strategic products and services. As part of the Outbound Product Management team, you will play a pivotal role in translating product capabilities into clear customer value, partnering cross-functionally to align go-to-market execution, and enabling the field to drive revenue and adoption. With a strong focus on customer insights, you will inform ongoing product enhancements and contribute to the company's mission to deliver exceptional care.The Outbound Product Management team is responsible for the commercialization and market success of PointClickCare's strategic products and services, ensuring solutions are effectively positioned, launched, and adopted. As an Outbound Product Manager, you will work closely with cross-functional teams, including Marketing and Sales, to define product positioning and messaging, develop and execute go-to-market plans, and gather voice-of-customer insights to strengthen product-market fit.
What You Will Do
- Develop and execute go-to-market plans for new products and strategic initiatives
- Define and refine product positioning and messaging in collaboration with Marketing and Sales teams
- Enable sales and customer-facing teams to drive revenue and adoption
- Gather voice-of-customer insights to inform ongoing product enhancements
- Partner cross-functionally to align go-to-market execution and ensure cross-functional readiness
- Monitor adoption performance post-launch and identify areas for improvement
- Collaborate with the Sales team to develop and execute sales strategies
- Work closely with the Marketing team to develop marketing campaigns and materials
- Develop and maintain a deep understanding of customer needs and market trends
What We Are Looking For
- 5+ years of experience in product management, preferably in the healthcare tech industry
- Strong understanding of go-to-market strategies and launch planning
- Excellent communication and interpersonal skills, with the ability to work cross-functionally
- Proficiency in Excel and data analysis tools
- Strong customer-centric approach and understanding of customer needs
- Ability to work in a fast-paced environment and prioritize multiple projects
- Experience with product positioning and messaging development
- Knowledge of the healthcare industry and current trends
Nice to Have
- Experience with AI-driven healthcare solutions
- Familiarity with Agile development methodologies
- Knowledge of marketing automation tools and technologies
- Experience with sales enablement and training
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading healthcare tech company
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible work arrangements, including remote work options
- Access to cutting-edge technology and tools
- Recognition and reward programs for outstanding performance
How to Stand Out
- Tip: Highlight your experience with go-to-market strategies and launch planning in your application, and be prepared to provide specific examples of successful product launches.
- Develop a strong understanding of the healthcare tech industry and current trends, and be prepared to discuss how you can apply this knowledge to drive business growth.
- Showcase your proficiency in Excel and data analysis tools, and highlight any experience you have with data-driven decision making.
- Prepare to discuss your approach to customer-centric product development, and how you can drive customer adoption and revenue growth.
- Be prepared to discuss your experience working cross-functionally, and how you can collaborate with sales, marketing, and other teams to drive business success.
- Tip: Consider including examples of your work in your application, such as product launch plans or customer success stories, to demonstrate your skills and experience.
- Research PointClickCare's company culture and values, and be prepared to discuss how you can contribute to and thrive in this environment.
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