Channel Marketing Manager
WFA Digital Insight
The demand for skilled channel marketing professionals grew significantly in recent years, with a focus on driving measurable business impact through strategic partnerships. Akamai Technologies stands out in the industry with its commitment to innovation and customer satisfaction. As the remote job market continues to evolve, professionals with experience in B2B or channel marketing are in high demand. With the right skills and mindset, candidates can thrive in this role and take their careers to the next level. Before applying, it's essential to understand the company's channel strategy and the importance of data-driven decision-making in this position.
Job Description
About the Role
The Channel Marketing Manager role at Akamai Technologies is a unique opportunity to drive pipeline growth and revenue through strategic partnerships with distributors and technology services distributors. As a key member of the North America Channel Marketing Team, you will collaborate with cross-functional teams, including sales, marketing, and partner ecosystems, to design and execute distributor-led demand generation programs. Your expertise in partner and distributor marketing will be crucial in developing scalable programs that drive measurable business impact.The role involves working closely with the North America channel sales, regional marketing, and global partner marketing teams to align distributor marketing initiatives with the company's channel strategy and sales priorities. You will be responsible for building and executing joint marketing plans with distributors and TSDs, driving pipeline creation, progression, and conversion.
What You Will Do
- Develop a deep understanding of Akamai's channel strategy and align distributor marketing initiatives to that strategy and North America sales priorities
- Build and execute joint marketing plans with distributors and TSDs to drive pipeline creation, progression, and conversion
- Drive distributor-led demand generation programs across digital, events, webinars, and content syndication
- Design and scale repeatable campaign frameworks across distributor and TSD ecosystems, enabling advisors, sub-agents, and partners
- Partner with channels sales, field marketing, and distributors to support co-selling motions and accelerate pipeline
- Manage MDF investments and deliver data-driven reporting to optimize ROI and demonstrate measurable impact on pipeline and revenue
- Collaborate with the global marketing functions, including digital, field events, and partner programs, to leverage best practices and resources
- Stay up-to-date with industry trends and emerging technologies to identify new opportunities for growth and innovation
- Develop and maintain strong relationships with distributors, TSDs, and other key stakeholders
- Provide regular progress updates and insights to the leadership team, highlighting successes and areas for improvement
What We Are Looking For
- 8 years of relevant experience in B2B or channel marketing, with a proven track record of driving pipeline through partner-led demand generation
- Experience working with distributors, TSDs, or indirect go-to-market models
- Strong understanding of MDF strategy, partner co-marketing, and multi-tier partner ecosystems
- Strong analytical skills with a data-driven approach to decision-making and optimization
- Ability to work cross-functionally with sales, marketing, and partner teams
- Proactive, self-motivated mindset with the ability to operate effectively in a fast-paced environment
- Excellent communication and project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
- Bachelor's degree in marketing, business, or a related field
- Experience with marketing automation platforms and CRM systems
Nice to Have
- Experience working with emerging technologies, such as cloud computing, cybersecurity, or artificial intelligence
- Knowledge of the digital marketing landscape, including paid media, social media, and content marketing
- Certification in marketing automation or a related field
- Experience working in a remote or distributed team environment
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading technology company and contribute to its growth and success
- Collaborative and dynamic work environment with a team of experienced professionals
- Professional development opportunities, including training and education programs
- Flexible work arrangements, including remote work options and flexible hours
- Access to the latest technologies and tools, including marketing automation platforms and CRM systems
- Recognition and reward programs, including bonuses and stock options
How to Stand Out
- Develop a strong understanding of the company's channel strategy and the role of distributors and TSDs in driving pipeline growth and revenue.
- Highlight your experience working with distributors, TSDs, or indirect go-to-market models, and be prepared to provide specific examples of your accomplishments.
- Showcase your analytical skills and ability to drive data-driven decision-making, including your experience with marketing automation platforms and CRM systems.
- Emphasize your ability to work cross-functionally with sales, marketing, and partner teams, and provide examples of successful collaborations.
- Prepare to discuss your experience with MDF strategy, partner co-marketing, and multi-tier partner ecosystems, and be ready to provide insights on how to optimize ROI and demonstrate measurable impact on pipeline and revenue.
- Research the company's products and services, and be prepared to discuss how you can contribute to its growth and success.
- Be prepared to provide examples of your experience working in a fast-paced environment and prioritizing tasks to meet deadlines.
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