Head of Marketing - Hands-on leadership SaaS Marketing Leadership

About the Role

neoBIM is poised at the intersection of construction and technology, offering AI-powered Building Information Modeling (BIM) solutions. The company's growth trajectory is underscored by its commitment to innovation and customer satisfaction, making this role an exciting opportunity for a marketing leader looking to make a significant impact.

The role reports directly to the company's leadership and will work closely with cross-functional teams, including sales, product, and customer success, to ensure a unified approach to market penetration and customer acquisition.

What You Will Do

• Develop and execute a global go-to-market strategy that aligns with neoBIM's business objectives and expansion plans.
• Build and lead a world-class marketing team, focusing on talent acquisition, team development, and cultural alignment with the company's values.
• Own the product marketing layer, ensuring that the marketing strategy is closely tied to product development and roadmap.
• Drive SaaS growth at scale, leveraging expertise in demand generation, pipeline acceleration, and growth loops to achieve revenue targets.
• Position neoBIM as the definitive AI leader in the BIM space through strategic brand positioning and storytelling.
• Collaborate with sales leadership to ensure marketing output translates into revenue, focusing on deal cycle shortening, sales enablement, and conversion rate optimization.
• Develop and manage marketing budgets to achieve maximum ROI, balancing spend across different channels and initiatives.
• Stay abreast of industry trends, competitor activity, and market shifts to continuously refine and improve marketing strategies.

What We Are Looking For

• Proven experience in a senior marketing leadership role at a B2B SaaS company, with a track record of scaling marketing efforts and driving significant revenue growth.
• Experience with global go-to-market execution, including product launches in multiple international markets and understanding of localization strategies.
• A sales-driven marketing mindset with direct experience working with sales teams, running account-based marketing programs, and being measured on closed revenue.
• Strong affinity and understanding of AI products, including their technical complexity, buyer psychology, and trust dynamics.
• Executive presence and the ability to represent neoBIM at industry events, in investor conversations, and in front of enterprise C-suites.
• Founder-level ownership and a drive to make decisions, take calculated risks, and be accountable for outcomes.
• Global perspective and experience working with diverse teams and markets.
• Strong analytical skills, with the ability to interpret data and make informed marketing decisions.

Nice to Have

• Experience with marketing automation platforms and CRM systems.
• Knowledge of the construction or PropTech industry, with an understanding of its challenges and opportunities.
• Certification in marketing or a related field, demonstrating a commitment to professional development.
• Experience with agile marketing methodologies and rapid experimentation.

Benefits and Perks

• Competitive executive-level compensation package.
• Equity in the company, offering a chance to share in neoBIM's growth and success.
• Remote-first work arrangement, providing the flexibility to work from anywhere.
• Access to a network of investors, partners, and industry leaders in the PropTech and AI spaces.
• Opportunity to work on a product that is making a significant impact in the construction industry.
• Collaborative and dynamic work environment that values speed, innovation, and real-world application.
• Professional development opportunities, including training and conference attendance.

• Highlight your global marketing experience: Emphasize any experience you have with international product launches, localization strategies, and managing global marketing teams.
• Prepare to talk about your approach to SaaS growth: Be ready to discuss your strategies for driving revenue through demand generation, pipeline acceleration, and growth loops.
• Showcase your understanding of AI products: Demonstrate your knowledge of AI technology, its applications in the BIM space, and how you've leveraged AI in previous marketing roles.
• Develop a portfolio of your marketing campaigns: Come prepared with examples of successful marketing campaigns you've led, including metrics on their impact and any challenges you overcame.
• Research neoBIM's competitors and market position: Understand the competitive landscape of the BIM and PropTech industries to speak knowledgeable about market trends and how neoBIM differentiates itself.
• Be prepared to discuss your leadership style and team management experience: Highlight your approach to building and managing high-performing marketing teams, including strategies for talent acquisition, development, and retention.
• Negotiate based on the value you bring: During salary negotiations, focus on the value your skills and experience will bring to neoBIM, including your ability to drive revenue growth and expand the company's global presence.