Chief Operating Officer (COO) / Growth GM
WFA Digital Insight
The demand for skilled leaders in digital education is surging, as companies increasingly pursue tech-driven growth strategies. In 2023, there's a heightened need for executives who can blend operational excellence with cutting-edge digital marketing tactics. The role of COO at Prepterminal stands out, focusing on the integration of AI technologies and the expansion of education platforms, making it an exciting opportunity for growth-oriented professionals. Candidates should bring significant experience in digital marketing and operational leadership to successfully navigate this dynamic environment.
Job Description
About the Role
Join Prepterminal as the Chief Operating Officer (COO) / Growth General Manager. You will be the operational backbone of a revenue-generating EdTech portfolio, managing growth and executing the founder's strategic vision.Responsibilities
- Marketing Engine Oversight: Lead and manage direct-response sales funnels, media buying (Google/Meta), conversion rate optimization, and A/B testing.
- AI Content Integration: Drive AI integration across all production processes, including the development of practice tests and video guides.
- Technical Operations: Manage WordPress/LMS environments and oversee technical teams to ensure functional integration of AI features.
- Team Management: Collaborate with the founder on recruiting, hiring, and managing specialized talent, ensuring effective task prioritization and deadline enforcement.
Who You Are
A highly motivated executor with a strong digital marketing background, ideally from an agency or leadership role in B2C products, capable of taking extreme ownership of goals.How to Stand Out
- Highlight any experience with GA4 and Adjust in your resume.
- Showcase successful marketing campaigns or operational enhancements you've led in past roles.
- Prepare to discuss your strategic vision for integrating AI into traditional marketing and operations.
- Understand the current trends in EdTech and be ready to share relevant insights during interviews.
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