Communications Manager

About the Role

As a key member of the team, the Communications Manager will report to the Vice President of Communications and collaborate with various stakeholders to ensure that Braze's story is told with local relevance, cultural fluency, and global consistency. This role is ideal for a proactive, creative communicator who is passionate about elevating global brands across diverse markets.

In this role, the Communications Manager will have the opportunity to work with a sharp and passionate team, drive business results, and make a real impact. With Braze's commitment to work-life harmony and passion for innovation, this role offers a unique chance to thrive in a dynamic and growth-oriented environment.

What You Will Do

• Develop and execute an integrated communications strategy across key APAC markets to drive awareness of Braze's leadership in AI, customer engagement, and marketing technology.
• Build and maintain strong relationships with top-tier media, analysts, and influencers across business, tech, and trade outlets in markets such as Singapore, Australia, South Korea, and Southeast Asia.
• Collaborate closely with the communications lead in Japan to drive consistent messaging and regional amplification of global initiatives.
• Localize and pitch global narratives for APAC audiences, ensuring messaging resonates within the region's diverse cultural, language, and business contexts.
• Partner with global communications and local PR agency teams to drive consistent, impactful storytelling and regional amplification of global initiatives.
• Identify opportunities for Braze executives and regional leaders to engage in speaking engagements, media interviews, and industry panels.
• Support development of talking points, bylines, op-eds, and contributed content that position Braze as a thought leader in customer engagement, personalization, and data-driven marketing.
• Collaborate with global teams to craft narratives that highlight Braze's innovation, culture, and impact across APAC.
• Partner with product marketing and customer marketing to surface compelling customer success stories and case studies from the region.
• Support product announcements and launches with localized messaging, media outreach, and content tailored for the APAC audience.

What We Are Looking For

• 5+ years of experience in communications, public relations, or a related field, with a focus on media relations and storytelling.
• Strong understanding of the APAC media landscape and experience working with top-tier media, analysts, and influencers.
• Excellent storytelling instincts and ability to craft compelling narratives that resonate with diverse audiences.
• Proficiency in Excel and experience with data-driven marketing and analytics.
• Strong collaboration and project management skills, with the ability to work with cross-functional teams.
• Experience working in a fast-paced, growth-oriented environment, with a focus on innovation and customer engagement.
• Strong written and verbal communication skills, with the ability to craft engaging content and presentations.

Nice to Have

• Experience working with global brands and managing regional communications strategies.
• Familiarity with marketing automation platforms and CRM systems.
• Knowledge of digital marketing trends and technologies, including AI, customer engagement, and data-driven marketing.
• Experience working in a remote or distributed team environment, with a focus on collaboration and communication.

Benefits and Perks

• Competitive compensation package, with a focus on performance-based incentives.
• Opportunities for professional growth and development, with a focus on innovation and customer engagement.
• Collaborative and dynamic work environment, with a team of passionate and experienced professionals.
• Flexible working hours and remote work options, with a focus on work-life harmony.
• Access to cutting-edge technology and tools, including marketing automation platforms and CRM systems.
• Comprehensive benefits package, including health insurance, retirement planning, and paid time off.

• Tip: When applying for this role, be sure to highlight your experience with media relations and storytelling, as well as your proficiency in Excel and data-driven marketing.
• Tip: Showcase your ability to craft compelling narratives that resonate with diverse audiences, and demonstrate your understanding of the APAC media landscape.
• Tip: Emphasize your collaboration and project management skills, and highlight your experience working with cross-functional teams.
• Tip: Be prepared to discuss your experience with digital marketing trends and technologies, including AI, customer engagement, and data-driven marketing.
• Tip: When negotiating salary, be sure to research the market rate for this role and highlight your relevant experience and skills.
• Tip: Be sure to ask about the company culture and values, and how they align with your own goals and aspirations.
• Tip: Follow up with the hiring manager after the interview to express your interest in the role and thank them for their time.