Communications Manager, Policy & Public Affairs

CoinbaseCoinbase·Remote(Remote - USA)
Marketing
Excel

WFA Digital Insight

The demand for skilled communications professionals in the tech industry has grown significantly, with a 25% increase in job postings over the past year. As the crypto market continues to evolve, companies like Coinbase are looking for experts who can navigate complex policy issues and craft compelling narratives. With its mission to increase economic freedom, Coinbase stands out as a company that's pushing the boundaries of what's possible in the financial sector. Candidates should be prepared to think strategically and creatively, with a deep understanding of the crypto landscape and its regulatory environment.

Job Description

## About the Role As a Communications Manager at Coinbase, you'll be at the forefront of shaping the company's narrative and driving strategic communications. You'll work closely with the policy and public affairs teams to develop and execute communications plans that promote Coinbase's mission and values. This role is critical in helping to build and maintain Coinbase's reputation as a leader in the crypto industry.

The crypto market is rapidly evolving, with new developments and challenges emerging every day. As a Communications Manager, you'll need to be able to think on your feet, craft compelling narratives, and leverage media relationships to tell Coinbase's story. You'll be working in a fast-paced environment, collaborating with cross-functional teams to drive business results.

Coinbase is committed to creating a culture of excellence, where employees are empowered to take ownership and drive innovation. As a Communications Manager, you'll be expected to embody this culture, always looking for ways to improve and enhance the company's communications strategy.

## What You Will Do - Develop and execute comprehensive communications plans to support Coinbase's policy and public affairs initiatives - Craft and pitch stories to national media outlets, securing coverage that promotes Coinbase's mission and values - Build and maintain relationships with key media contacts, including journalists, editors, and producers - Collaborate with the policy team to develop and implement communications strategies that support Coinbase's regulatory and legislative goals - Create and disseminate key messages, talking points, and other communications materials to support Coinbase's narrative - Work closely with the executive team to develop and implement internal communications plans - Provide communications support for product launches, events, and other business initiatives - Analyze media coverage and provide insights to inform communications strategy - Develop and manage budgets for communications initiatives

## What We Are Looking For - Minimum 7 years of experience in communications, public affairs, or a related field - Proven track record of developing and executing successful communications plans - Excellent writing, editing, and verbal communications skills - Strong relationships with national media contacts - Experience working in a fast-paced, dynamic environment - Ability to think strategically and creatively - Strong understanding of the crypto industry and its regulatory environment - Experience with social media and digital communications platforms - Bachelor's degree in communications, public affairs, or a related field

## Nice to Have - Experience working in the tech industry - Familiarity with Excel and other data analysis tools - Experience with crisis communications and reputation management - Knowledge of regulatory and legislative issues affecting the crypto industry

## Benefits and Perks - Competitive salary and benefits package - Opportunity to work with a leading company in the crypto industry - Collaborative and dynamic work environment - Professional development opportunities - Flexible work arrangements, including remote work options - Access to cutting-edge technology and tools - Comprehensive health and wellness benefits - Generous paid time off and holiday schedule

How to Stand Out

- Make sure your resume and cover letter are tailored to the specific requirements of the role, highlighting your experience and skills in communications and public affairs.

  • Be prepared to provide specific examples of your work, including successful communications campaigns and media placements.
  • Develop a strong understanding of the crypto industry and its regulatory environment, and be prepared to discuss your perspective on the company's mission and values.
  • Practice your verbal communications skills, including pitching stories and handling media inquiries.
  • Consider creating a portfolio of your work, including writing samples and media clips, to demonstrate your expertise and accomplishments.
  • Be prepared to discuss your experience with social media and digital communications platforms, and how you've used them to drive business results.
  • Research the company culture and values, and be prepared to discuss how you embody them and how you can contribute to the company's mission.

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