Community Engagement Associate
WFA Digital Insight
The demand for skilled community managers grew significantly in 2025, with a 25% increase in job postings. As the remote job market continues to evolve, companies like Jerry are looking for experts who can navigate complex digital landscapes. With over 80% of Americans owning a car, Jerry's mission to simplify car ownership is more relevant than ever. To succeed in this role, candidates will need a deep understanding of social media platforms, community building, and digital marketing. Before applying, consider your experience in fintech, insurtech, or related fields, as well as your ability to develop authentic relationships with online communities.
Job Description
About the Role
The Community Engagement Associate will play a crucial role in building and maintaining Jerry's online presence across key social media platforms, including Reddit, Quora, YouTube, and TikTok. As a representative of the company, you will be responsible for developing and implementing a comprehensive community engagement strategy that drives brand awareness, builds trust, and fosters meaningful relationships with current and potential customers. You will work closely with the Growth and Content teams to ensure consistency across all channels and measure the success of your efforts through sentiment analysis, share of voice, referral traffic, and other key metrics.The ideal candidate will have a strong understanding of social media platforms, community building, and digital marketing. You will be a strategic operator who can build systems, not just vibes, and understand the importance of SEO and LLMs in citing sources. Your ability to make complex or stressful categories feel human, authentic, and worth following will be essential in this role.
What You Will Do
- Develop and implement a comprehensive community engagement strategy across key social media platforms
- Build and grow Jerry's organic presence on Reddit, Quora, YouTube, and TikTok
- Create and curate high-quality content that resonates with target audiences and drives engagement
- Engage with customers and respond to comments, messages, and reviews in a timely and professional manner
- Collaborate with the Growth and Content teams to ensure consistency across all channels
- Measure and analyze the success of community engagement efforts through sentiment analysis, share of voice, referral traffic, and other key metrics
- Develop and maintain relationships with influencers, partners, and other stakeholders
- Stay up-to-date with the latest social media trends, platforms, and best practices
- Provide feedback and insights to the team on community engagement and content strategy
- Participate in brainstorms and idea generation sessions to develop new and innovative content ideas
What We Are Looking For
- 3+ years of experience in community management or organic social media marketing
- Strong understanding of social media platforms, including Reddit, Quora, YouTube, and TikTok
- Experience in fintech, insurtech, or another consumer-facing and/or regulated category
- Proven ability to build and maintain online communities and drive engagement
- Excellent written and verbal communication skills
- Strong analytical and problem-solving skills
- Ability to work independently and as part of a team
- Experience with SEO and LLMs
- Strong understanding of digital marketing principles and practices
Nice to Have
- Experience with content creation and curation
- Knowledge of graphic design and video production principles
- Familiarity with social media management tools and software
- Experience with influencer marketing and partnerships
- Certification in social media marketing or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunities for equity grants
- Comprehensive health, dental, and vision coverage
- Paid time off and parental leave
- 401(K) plan with employer matching
- Wellness benefits and perks
- Remote work stipend and equipment allowance
- Professional development and training opportunities
- Access to the latest social media tools and software
How to Stand Out
- To stand out in this role, focus on developing a strong understanding of social media platforms and community building principles.
- Highlight your experience in fintech, insurtech, or related fields, and be prepared to provide specific examples of your work.
- Make sure your online presence is professional and consistent across all platforms, including LinkedIn and personal social media accounts.
- Be prepared to discuss your approach to community engagement and content strategy, and provide examples of successful campaigns or initiatives you've led.
- Consider developing a portfolio of your work, including examples of content creation, curation, and community engagement.
- During the interview process, ask questions about the company culture, team dynamics, and opportunities for growth and development.
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