Consumer and Product Communications Manager, Latam
WFA Digital Insight
As demand for AI specialists grew 27% in the last year, companies like OpenAI are seeking experts to shape public understanding of their products. With 10+ years of experience in consumer and product communications, candidates can leverage their skills to drive adoption and trust. The current remote job market favors those with a deep understanding of technology and its real-world applications. Before applying, candidates should know that this role requires strong earned media experience, creativity, and the ability to translate complex capabilities into clear benefits.
Job Description
About the Role
The Consumer and Product Communications Manager role for Latam is a critical position that will shape how OpenAI and its products are understood by people across the region. As a key member of the communications team, you will own regional consumer and product communications strategy and execution. Your focus will be on helping audiences understand the everyday value of products like ChatGPT and Codex, building trust, and supporting long-term adoption across Latam markets.The ideal candidate will be equally comfortable setting regional strategy, developing strong narratives, and helping local teams turn global priorities into work that resonates in their markets. You will partner closely with global teams, local communications leaders, and cross-functional partners to deliver impact on the ground.
What You Will Do
- Set and execute the Latam consumer and product communications strategy, aligned with regional priorities and global narratives
- Develop clear, accessible narratives that explain the everyday benefits and usefulness of OpenAI’s products, including ChatGPT and Codex, for audiences across Latam
- Work with comms leads to turn global launches, product updates, and research into locally relevant stories, campaigns, and media moments
- Lead earned strategy for consumer and product audiences across the region, including consumer, technology, lifestyle, culture, and creator media
- Identify and build stories that show how people across Latam are using OpenAI’s products in meaningful, practical, and locally relevant ways
- Help define the regional approach to consumer education, product storytelling, and creator or influencer engagement, working closely with local teams and relevant global partners
- Support local teams in building strong, repeatable consumer communications programmes across priority Latam markets, not just one-off launch moments
- Collaborate with cross-functional teams to develop and execute communications plans that meet business objectives
- Analyze media coverage and public perception to inform communications strategies and optimize results
What We Are Looking For
- 10+ years’ experience in consumer, product, or technology communications
- Deep experience developing consumer-facing narratives for technology products and translating complex capabilities into clear, relatable benefits
- Strong earned media experience, with relationships across consumer, technology, lifestyle, and culture media
- A good understanding of how products become part of everyday life, and how communications can help drive understanding, trust, and adoption
- Proven experience partnering closely with product, marketing, sales, legal and policy teams
- Experience operating at exec level and advising leaders in high-profile, ambiguous environments
- Ability to flex confidently across product, consumer, corporate, and policy topics with sound judgement
- Experience working in international or regional roles within global companies and complex operating environments
Nice to Have
- Experience with AI or machine learning products
- Knowledge of the Latam market and its unique communications landscape
- Fluency in Portuguese or Spanish, in addition to English
Benefits and Perks
- Opportunity to work with a cutting-edge AI company
- Collaborative and dynamic work environment
- Professional development opportunities
- Flexible remote work arrangements
- Access to the latest technology and tools
- Competitive compensation package
How to Stand Out
- Develop a deep understanding of OpenAI’s products and their applications in the Latam market
- Build a strong portfolio of consumer-facing communications campaigns that demonstrate your ability to drive understanding and adoption
- Leverage your network to establish relationships with key media contacts in the region
- Be prepared to discuss your experience working with cross-functional teams and advising leaders in high-profile environments
- Show a willingness to learn and adapt to the rapidly evolving AI landscape
- Highlight your ability to balance global priorities with local market needs
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