Consumer Music Marketing Lead
WFA Digital Insight
The surge in demand for AI-driven music platforms has created a significant need for skilled marketing professionals. With a growth rate of 25% in the music tech industry, companies like Elevenlabs are at the forefront of this trend. As a Consumer Music Marketing Lead, you'll be working with cutting-edge technology to drive user acquisition and retention. To succeed in this role, you'll need a strong background in growth marketing, data analysis, and a passion for AI music technology. Before applying, consider your experience in scaling consumer products and your ability to work in a fast-paced, autonomous team environment.
Job Description
About the Role
As a Consumer Music Marketing Lead at Elevenlabs, you'll be responsible for driving the growth of Eleven Music, a platform that empowers users to create, remix, and explore soundtracks. Your day-to-day tasks will involve developing and executing marketing strategies to increase user acquisition, activation, retention, and monetization. You'll work closely with cross-functional teams, including Growth, Engineering, and Partnerships, to deliver growth outcomes.The role requires a deep understanding of consumer behavior, market trends, and the music industry. You'll need to stay up-to-date with the latest developments in AI music technology and identify opportunities to leverage these advancements to drive growth.
Elevenlabs is a company that values autonomy, innovation, and excellence. As a member of the team, you'll be expected to take ownership of your work, experiment with new ideas, and strive for exceptional results.
What You Will Do
- Develop and execute comprehensive marketing strategies to drive user acquisition, activation, retention, and monetization
- Conduct data analyses to inform marketing decisions and measure the effectiveness of campaigns
- Collaborate with cross-functional teams to deliver growth outcomes
- Identify opportunities to leverage AI music technology to drive growth
- Develop and manage budgets for marketing campaigns
- Create and implement lifecycle marketing strategies (email/push) to engage users
- Conduct market research to stay up-to-date with industry trends and consumer behavior
- Develop and execute internationalization strategies to expand the platform's reach
- Collaborate with the Partnerships team to identify and pursue new business opportunities
What We Are Looking For
- 5+ years of experience in growth marketing, preferably in the music or tech industry
- Strong understanding of consumer behavior, market trends, and the music industry
- Experience with data analysis and tools such as Excel
- Ability to work in a fast-paced, autonomous team environment
- Strong communication and project management skills
- Experience with marketing automation platforms and CRM systems
- Knowledge of SEO and ASO principles
- Experience with paid marketing channels, such as Google Ads and Facebook Ads
- Strong analytical and problem-solving skills
Nice to Have
- Experience with AI music technology and its applications
- Knowledge of music production and audio engineering
- Experience with music industry partnerships and licensing
- Familiarity with agile development methodologies
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with cutting-edge AI music technology
- Collaborative and dynamic work environment
- Flexible working hours and remote work options
- Professional development opportunities and annual discretionary stipend
- Annual company offsite and social travel stipend
- Access to co-working spaces and monthly stipend
- Opportunity to work with a talented and experienced team
- Recognition and reward for outstanding performance
How to Stand Out
- Tip: Highlight your experience with data analysis and tools like Excel in your application, as these skills are essential for this role.
- When applying, be sure to showcase your understanding of consumer behavior and market trends in the music industry.
- To stand out, create a portfolio that demonstrates your ability to drive growth and retention through marketing campaigns.
- During the interview process, be prepared to discuss your experience with AI music technology and its applications.
- When negotiating salary, consider the company's valuation and funding, as well as the current market rate for similar roles.
- Red flag: Be wary of companies that don't prioritize transparency and open communication, as these values are essential for success in a remote work environment.
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