Consumer & Product Communications Lead, APAC

About the Role

The role's significance lies in its ability to influence how Openai and its products are perceived by consumers, creators, developers, and local communities across APAC. By crafting compelling narratives and leveraging local market insights, the Consumer & Product Communications Lead will help build trust, drive adoption, and showcase the everyday value of Openai's products. This is a unique opportunity for a communications professional to make a meaningful impact in the tech industry, working with a company that is at the forefront of AI research and deployment.

Openai's mission to ensure that artificial general intelligence benefits everyone is ambitious and requires a communications strategy that is both authentic and effective. The APAC region, with its diverse markets and rapid technological advancements, presents a compelling challenge for a seasoned communications expert. By joining Openai, the successful candidate will contribute to a culture that values innovation, collaboration, and responsible AI adoption.

What You Will Do

• Set and execute the APAC consumer and product communications strategy, aligned with regional priorities and global narratives.
• Develop clear, accessible narratives that explain the everyday benefits and usefulness of Openai's products for audiences across APAC.
• Work with local communications leads to turn global launches, product updates, and research into locally relevant stories, campaigns, and media moments.
• Lead earned strategy for consumer and product audiences across the region, including consumer, technology, lifestyle, culture, and creator media.
• Identify and build stories that show how people across APAC are using Openai's products in meaningful, practical, and locally relevant ways.
• Help define the regional approach to consumer education, product storytelling, and creator or influencer engagement, working closely with local teams and relevant global partners.
• Support local teams in building strong, repeatable consumer communications programmes across priority APAC markets.
• Collaborate with cross-functional teams, including product, marketing, and research, to ensure aligned messaging and strategic objectives.
• Analyze media coverage, social media trends, and consumer insights to inform communications strategies and optimize outcomes.

What We Are Looking For

• 12+ years of experience in consumer, product, or technology communications, with a proven track record of developing and executing successful communications strategies.
• Deep experience in developing consumer-facing narratives for technology products and translating complex capabilities into clear, relatable benefits.
• Strong earned media experience, with established relationships across consumer, technology, lifestyle, and culture media in APAC.
• A good understanding of how products become part of everyday life and how communications can drive understanding, trust, and adoption.
• Proven experience partnering closely with product, marketing, legal, policy, and research teams in a fast-paced, dynamic environment.
• Ability to flex confidently across product, consumer, corporate, and policy topics with sound judgment.
• Experience operating at an executive level and advising leaders in high-profile, ambiguous environments.
• Strong analytical and problem-solving skills, with the ability to interpret data and insights to inform communications strategies.

Nice to Have

• Experience working in international or regional roles within global companies and complex operating environments.
• Familiarity with AI, machine learning, or related technologies, and their applications in real-world scenarios.
• Certification in communications, marketing, or a related field, demonstrating a commitment to professional development.
• Fluency in multiple languages spoken in the APAC region, enabling effective communication with diverse audiences.

Benefits and Perks

• Competitive compensation package, reflecting the candidate's experience and the role's responsibilities.
• Opportunities for professional growth and development within a dynamic and innovative company.
• Flexible and remote work arrangements, allowing for a healthy work-life balance and the ability to work from anywhere.
• Access to cutting-edge technologies and the chance to work with a talented team of professionals.
• Health and wellness programs, including mental health support and employee assistance initiatives.
• Generous PTO policy, ensuring time for relaxation, travel, and personal pursuits.
• Remote stipend to support home office setup and ongoing remote work needs.

• Tip: Develop a deep understanding of Openai's products and mission to craft compelling narratives that resonate with APAC audiences.
• Tailor your application materials, including your resume and cover letter, to highlight your experience in consumer or product communications and your ability to develop and execute successful communications strategies.
• Prepare examples of your work that demonstrate your ability to translate complex technologies into clear, relatable benefits for consumers.
• Research Openai's culture and values to understand how you can contribute to the company's mission and make a meaningful impact in the role.
• Be prepared to discuss your experience working with cross-functional teams and your ability to flex across product, consumer, corporate, and policy topics.
• Consider creating a portfolio that showcases your communications work, including any relevant campaigns, media coverage, or thought leadership pieces.