Consumer Product Marketing Lead, Link
WFA Digital Insight
Demand for experienced product marketing leaders in fintech has surged, with a 25% increase in job openings over the past year. As the digital payments landscape evolves, companies like Stripe are seeking skilled marketers who can craft compelling narratives and drive growth. With millions of consumers already using Link, this role offers a unique opportunity to shape the future of digital wallets. Candidates should be prepared to showcase their expertise in go-to-market strategy, consumer insights, and team collaboration.
Job Description
About the Role
The Consumer Product Marketing Lead plays a critical role in developing and executing go-to-market strategies for Link, Stripe's digital wallet. As a key member of the Product Marketing team, you will work closely with cross-functional partners to drive adoption, loyalty, and growth. This role sits at the center of Stripe's consumer ambitions, requiring a deep understanding of the digital payments landscape and the ability to translate product innovations into compelling narratives.As Consumer Product Marketing Lead, you will own the go-to-market strategy and positioning for Link, working to bring the next hundreds of millions of shoppers into the network. This involves defining Link's consumer positioning and messaging, leading go-to-market for product launches, and shaping the product roadmap. Your day-to-day responsibilities will include partnering with Brand Marketing, driving consumer research and insights, and defining and tracking consumer growth metrics.
The Product Marketing team at Stripe is highly cross-functional, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation, and Campaigns. As a Consumer Product Marketing Lead, you will influence senior leadership, communicating product strategy, consumer insights, and marketing results clearly and persuasively.
What You Will Do
- Define Link's consumer positioning and messaging, developing a consistent and compelling story across every touchpoint
- Lead go-to-market for product launches, owning the end-to-end GTM strategy for new Link features and consumer experiences
- Shape the product roadmap, synthesizing qualitative insights, quantitative research, and competitive intelligence to influence feature prioritization and roadmap strategy
- Partner with Brand Marketing, ensuring brand campaigns are grounded in product truths and that high-impact brand moments connect back to measurable product outcomes
- Drive consumer research and insights, commissioning and synthesizing user research, behavioral analytics, and market data to develop a deep understanding of Link's target personas
- Define and track consumer growth metrics, setting KPIs across the consumer marketing funnel and owning regular reporting
- Influence senior leadership, communicating product strategy, consumer insights, and marketing results clearly and persuasively
- Collaborate with cross-functional partners, including Product and Engineering, Sales, and Partnerships
- Identify and capitalize on new business opportunities, driving growth and adoption of Link
What We Are Looking For
- 5+ years of experience in consumer product marketing, preferably in fintech, payments, or consumer tech
- Strong track record of building go-to-market strategies for high-scale B2C products
- Expertise in GTM, Excel, and data analysis
- Ability to synthesize research, competitive signals, and market trends to inform product strategy
- Strong collaboration and influencing skills, with experience working with cross-functional partners
- Ability to drive consumer research and insights, developing a deep understanding of target personas
- Experience defining and tracking consumer growth metrics, with a focus on data-driven decision making
- Strong communication and storytelling skills, with the ability to influence senior leadership
Nice to Have
- Experience working with digital wallets or payment platforms
- Knowledge of the fintech and payments landscape, including trends and emerging technologies
- Experience with marketing automation and CRM systems
- Certification in product marketing or a related field
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Flexible PTO and remote work options
- Professional development opportunities, including training and conference sponsorships
- Access to the latest tools and technologies, including marketing automation and CRM systems
- Collaborative and dynamic work environment, with a team of experienced product marketers
- Opportunity to work on high-impact projects, driving growth and adoption of Link
How to Stand Out
- Develop a strong understanding of the fintech and payments landscape, including trends and emerging technologies.
- Showcase your expertise in go-to-market strategy, consumer insights, and team collaboration.
- Prepare to provide specific examples of your experience driving consumer research and insights, and defining and tracking consumer growth metrics.
- Highlight your ability to synthesize research, competitive signals, and market trends to inform product strategy.
- Be prepared to discuss your experience working with cross-functional partners, including Product and Engineering, Sales, and Partnerships.
- Consider creating a portfolio or case studies that demonstrate your product marketing skills and experience.
- Research Stripe's company culture and values, and be prepared to discuss how you align with them.
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