Consumer Services Marketing Account Director
WFA Digital Insight
As the demand for paid media specialists continues to surge, with a notable 25% increase in the last year, professionals with expertise in programmatic marketing are in high demand. Power Digital, a firm at the intersection of marketing, consulting, and data intelligence, offers a unique environment where innovation and results-driven strategies thrive. With a strong focus on diversity and a people-first approach, this company stands out in the current remote job market. Before applying, candidates should be aware of the need for a **CALM** and methodical approach to managing complex campaigns and the importance of staying updated on the latest trends in programmatic marketing.
Job Description
About the Role
The Consumer Services Marketing Account Director role at Power Digital is a pivotal position that involves leading programmatic marketing campaigns for major brands. This role matters because it directly impacts the revenue growth and brand recognition of clients. The successful candidate will be part of a dynamic team that values diversity, autonomy, and grit. The role entails day-to-day management of paid media campaigns, collaboration with cross-functional teams, and strategic planning to drive results. Reporting to senior management, the Account Director will play a key role in shaping the marketing strategy for clients.The team context is highly collaborative, with a mix of consultative marketers, creatives, analysts, and technologists working together to challenge traditional marketing methods. The company's proprietary technology, nova, is at the heart of its operations, providing unparalleled insights and value to clients. The ideal candidate will be someone who thrives in a fast-paced environment and is passionate about driving growth through innovative marketing solutions.
As a full-service growth marketing firm, Power Digital offers a wide range of services, including SEO, content marketing, paid media, social media marketing, and more. This role is an opportunity to be part of a company that is redefining what's possible in the marketing industry.
What You Will Do
- Develop and execute comprehensive marketing strategies for clients
- Manage and optimize programmatic campaigns across various platforms
- Collaborate with cross-functional teams to ensure alignment and maximize results
- Analyze campaign performance data to inform future marketing strategies
- Lead client meetings and presentations to communicate campaign results and recommendations
- Identify opportunities for growth and propose innovative solutions to clients
- Stay updated on the latest trends and technologies in programmatic marketing
- Manage and mentor junior team members to enhance their skills and performance
- Participate in brainstorming sessions to develop new campaign ideas
- Ensure all marketing activities are aligned with the client's overall business objectives
What We Are Looking For
- Proven experience in programmatic marketing, preferably in a leadership role
- Strong knowledge of paid media platforms and technologies
- Excellent analytical and problem-solving skills
- Ability to manage multiple campaigns simultaneously and prioritize tasks effectively
- Strong communication and interpersonal skills
- Experience working with cross-functional teams
- Familiarity with marketing automation tools and technologies
- Bachelor's degree in Marketing or a related field
- 5+ years of experience in digital marketing
Nice to Have
- Experience with Power Digital's proprietary technology, nova
- Certification in programmatic marketing or a related field
- Experience managing a team of marketers
- Knowledge of SEO, content marketing, and social media marketing
Benefits and Perks
- Competitive salary package
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
- Flexible working hours and remote work options
- Access to the latest marketing tools and technologies
- Comprehensive health insurance package
- Generous paid time off policy
- Retirement savings plan
- Professional development budget
How to Stand Out
- Ensure your resume highlights specific experience in programmatic marketing and paid media management.
- Develop a strong understanding of the latest trends in programmatic marketing before applying.
- Prepare examples of successful campaigns you have managed in the past.
- Show a willingness to learn and adapt to new technologies and platforms.
- Consider showcasing your analytical skills by sharing case studies or campaign results.
- Remember to tailor your application, including covering letters, to the specific requirements of the role.
- Practice your presentation skills, as leading client meetings is a key part of this role.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.