Content Lead, APAC

## About the Role The Content Lead, APAC at Openai is a pivotal role that combines content strategy, editorial leadership, and regional expertise to craft compelling narratives that resonate across the Asia-Pacific region. This senior position requires a seasoned content strategist who can distill global priorities into locally relevant stories, build and manage a high-quality content operating model, and collaborate with various stakeholders to ensure Openai's products, stories, and impact are conveyed with clarity and trust. The role is part of a global team committed to ensuring artificial general intelligence benefits all humanity, with a focus on safety, responsible deployment, and human needs.

Day-to-day, the Content Lead will navigate the complexities of the APAC market, working closely with regional teams to understand local needs, preferences, and trends. This involves staying abreast of market developments, competitor activity, and emerging technologies that could influence Openai's strategic direction in the region. Strong cross-functional collaboration is essential, as the Content Lead will work with global content, Product Marketing, Communications, Global Affairs, Brand, and Creative teams to align content strategies and ensure regional relevance.

The Content Lead reports to a senior manager within the content organization and is responsible for managing external agencies, freelancers, localization partners, and production resources as needed. This role requires a high degree of autonomy, with the ability to prioritize tasks, manage complex projects, and make strategic decisions that align with Openai's overall mission and objectives.

## What You Will Do - Develop and execute APAC content strategy across priority audiences, markets, campaigns, launches, and regional moments.

• Build an editorial roadmap that connects global marketing priorities with APAC opportunities and content gaps.
• Create high-quality content, including stories, narratives, campaign assets, event content, educational materials, customer and builder proof points, and executive-facing materials.
• Partner with various teams to ensure content accuracy, distinctiveness, and regional relevance.
• Establish repeatable processes for content intake, prioritization, review, localization, production, and performance measurement.
• Identify and elevate compelling APAC stories from customers, developers, startups, partners, and communities.
• Advise regional stakeholders on audience needs, content formats, editorial trade-offs, and opportunities to improve resonance and leverage.
• Manage external vendors and resources, ensuring high-quality deliverables and effective budget management.
• Conduct market research and analysis to stay informed about APAC market trends, competitor activity, and emerging technologies.
• Collaborate with global teams to share best practices, ensure consistency, and leverage global resources.

## What We Are Looking For - 10+ years of experience in content marketing, editorial strategy, brand storytelling, integrated marketing, or a related discipline.

• Proven experience owning content strategy for a region, business line, or complex portfolio in technology or another fast-moving category.
• Exceptional editorial judgment and communication skills, with a track record of improving narratives and execution quality.
• Demonstrated ability to translate global strategy into effective regional content across diverse audiences or markets.
• Strong cross-functional experience with marketing, communications, product, creative, and senior business stakeholders.
• Proven ability to build scalable content processes and make thoughtful prioritization decisions in ambiguous environments.
• Comfort operating across strategic planning and hands-on content shaping.
• Strong understanding of APAC markets, including cultural nuances, consumer behaviors, and regulatory environments.
• Experience with content management systems, project management tools, and data analytics platforms.

## Nice to Have - Experience with AI, developer platforms, technical products, or emerging technology.

• Familiarity with APAC markets, localization, and multilingual content workflows.
• Experience with customer, community, startup, or developer storytelling.
• Knowledge of SEO principles and how to optimize content for search.
• Certification in content marketing, digital marketing, or a related field.

## Benefits and Perks - Competitive salary and benefits package.

• Opportunity to work with a leading AI research and deployment company.
• Collaborative and dynamic work environment with a team of talented professionals.
• Flexible working hours and remote work arrangements.
• Professional development opportunities, including training and conference attendance.
• Access to cutting-edge technologies and tools.
• Comprehensive health insurance and wellness programs.
• Generous paid time off and holiday leave.
• Employee stock options and equity participation.

- tip: Ensure your portfolio showcases your ability to develop and execute regional content strategies, highlighting examples from the APAC region if possible.

• tip: Familiarize yourself with Openai's products and mission, demonstrating how your content expertise can contribute to the company's goals.
• tip: Develop a list of questions to ask during the interview, focusing on the team's dynamics, the company culture, and the role's responsibilities.
• tip: Practice your storytelling skills, preparing examples of how you've successfully translated global priorities into local narratives in your previous roles.
• tip: Be prepared to discuss your experience with content management systems, data analytics, and project management tools, highlighting your ability to work efficiently in a fast-paced environment.
• tip: Show enthusiasm for the APAC market and a willingness to learn about its complexities, demonstrating your commitment to delivering high-quality content that resonates with local audiences.