Content & Lifecycle Marketing Manager

About the Role

The ideal candidate will have a deep understanding of the customer journey, from discovery to retention, and be able to craft compelling narratives that resonate with coffee enthusiasts and café owners. With a focus on email and lifecycle marketing, content strategy, and video production, this role offers a challenging and rewarding opportunity for a skilled marketer to make a real impact on the business.

Pro Coffee Gear is a rapidly scaling e-commerce company with a passion for coffee and exceptional customer service. The company is committed to building a talented team that shares its values and is dedicated to delivering high-quality products and experiences to its customers.

What You Will Do

• Develop and execute a comprehensive content strategy across email, social media, and video channels
• Own the email and SMS strategy and calendar, including campaigns and automated flows
• Create high-quality content that connects with coffee enthusiasts and café owners, including website copy, blogs, and landing page messaging
• Build and refine lifecycle programs, including abandoned browse and cart, post-purchase education, loyalty and VIP, and winback
• Design and execute A/B tests to optimize creative, messaging, and conversion
• Partner with the growth team to align emails with product launches and promotions
• Plan, script, shoot, and edit short-form videos for social media and email channels
• Coordinate with influencer and UGC creators to develop compelling content
• Collaborate with the product and growth teams to develop messaging for launches, events, and campaigns
• Analyze and report on key performance metrics, including email and SMS metrics, customer engagement, and conversion rates

What We Are Looking For

• 4-6 years of experience in DTC/e-commerce marketing, content, or lifecycle marketing
• Demonstrated experience running email campaigns and automated flows in tools like Klaviyo, Shopify, or HubSpot
• Strong writing skills, including conversion-focused copy and brand storytelling
• Experience producing and editing video content, including short-form vertical
• Ability to manage content calendars across channels with consistency
• Comfortable with basic analytics, including GA4, Klaviyo dashboards, and attribution tools
• Highly organized, proactive, and energized by a fast-paced growth environment
• Experience with SEO content, influencer/UGC management, or coffee industry background is a plus

Nice to Have

• Experience with paid social media advertising, including Facebook and Instagram
• Knowledge of HTML and CSS
• Familiarity with project management tools, including Asana or Trello
• Certification in marketing automation or email marketing

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a rapidly scaling e-commerce company
• Collaborative and dynamic work environment
• Flexible working hours and remote work options
• Access to professional development and training opportunities
• Discounted products and services
• Recognition and reward for outstanding performance
• Compressive health insurance and retirement savings plan

• Tip: Make sure to highlight your experience with email and lifecycle marketing, including specific tools like Klaviyo and HubSpot.
• Develop a strong portfolio that showcases your content strategy and creation skills, including writing, video production, and social media management.
• Be prepared to discuss your approach to A/B testing and optimization, including how you measure and report on key performance metrics.
• Show enthusiasm and passion for the coffee industry and Pro Coffee Gear's mission and values.
• Research the company and its products, and be prepared to ask informed questions during the interview process.
• Demonstrate your ability to work in a fast-paced environment and prioritize multiple projects and tasks.
• Consider negotiating salary based on industry standards and your level of experience.