Content Marketer

GSTS·Remote(Canada)
Other
Salesforce

WFA Digital Insight

As demand for skilled content marketers grew 25% in the last year, GSTS is seeking a talented professional to drive their growth objectives. With a focus on maritime intelligence and technology, this role offers a unique opportunity to work with a global company. Candidates should be prepared to showcase their ability to translate complex concepts into clear content and have experience working in similar industries.

Job Description

About the Role

The Content Marketer position at GSTS is a strategic and hands-on role responsible for developing compelling content that supports the company's growth objectives across marketing, sales, and brand awareness. This role entails working closely with internal stakeholders to gather insights and ensure accuracy and consistency of messaging. As a key member of the team, the successful candidate will report to the fractional CMO with a dotted line to the COO.

The role is crucial in supporting demand generation efforts through content for campaigns, emails, landing pages, articles, and social posts. The ideal candidate will have a strong understanding of the maritime and logistics industry, as well as experience creating B2B content for technology, data, or enterprise audiences.

GSTS is committed to attracting unique and diverse perspectives that help drive the global maritime industry forward. The company's platform, OCIANA, is designed to save lives, energy, and the environment on a global scale using innovative data collection and analysis techniques.

What You Will Do

  • Develop and execute a content strategy aligned with GSTS's business, product, and revenue goals
  • Create high-quality written content, including website copy, blogs, case studies, whitepapers, sales collateral, and thought leadership pieces
  • Translate technical and data-driven concepts into accessible, audience-focused content
  • Collaborate with internal stakeholders to gather insights and ensure accuracy and consistency of messaging
  • Support demand generation efforts through content for campaigns, emails, landing pages, articles, and social posts
  • Manage and maintain website content, ensuring clarity, consistency, and SEO best practices
  • Coordinate content to support events, product launches, announcements, and PR initiatives
  • Track content performance and contribute to reporting on engagement and lead impact
  • Work closely with the revenue team, product leaders, subject matter experts, and external partners
  • Develop and maintain a deep understanding of GSTS's products and services

What We Are Looking For

  • Proven experience in content marketing, content writing, or a similar marketing communications role
  • Strong writing and editing skills with a keen eye for clarity, tone, and structure
  • Experience creating B2B content, particularly for technology, data, or enterprise audiences
  • Minimum 5 years of experience in defence, security, maritime, or operational environments
  • Ability to manage multiple projects and deadlines simultaneously
  • Comfort working with subject matter experts to distill complex information into clear messaging
  • Familiarity with SEO fundamentals and content performance measurement
  • Experience working with CMS platforms, AI, Canva, and other marketing tools

Nice to Have

  • Degree or Diploma in Marketing, Communications, Journalism, Business, or a related field
  • Experience supporting sales enablement or demand generation initiatives
  • Experience with Maritime Domain Awareness, AIS, or SAR data
  • Background in ISR, intelligence support, or operational analysis environments
  • Proficiency with CRM and marketing platforms, such as Salesforce

Benefits and Perks

  • Competitive salary
  • 100% employer-paid health and dental benefits for you and your family
  • Annual HSA/FSA allotment
  • Access to virtual mental and physical health resources
  • Opportunity to work with a global company
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities

How to Stand Out

  • Ensure your portfolio includes examples of B2B content creation, particularly for technology or enterprise audiences.
  • Familiarize yourself with GSTS's products and services, as well as the maritime and logistics industry.
  • Showcase your ability to translate complex concepts into clear, engaging content.
  • Highlight any experience working with subject matter experts to distill complex information into clear messaging.
  • Be prepared to discuss your experience with SEO fundamentals and content performance measurement.
  • Research the company culture and values to demonstrate your alignment with GSTS's mission.
  • Prepare to provide specific examples of your experience working with CMS platforms, AI, Canva, and other marketing tools.

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