Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership

About the Role

The ideal candidate will have hands-on experience building or operating AI-assisted editorial production systems, including vibe coding workflows in tools like Claude Code or Claude CoWork. They will be responsible for leading the creation of content that builds market trust, shapes perception, and drives measurable business outcomes across segments and regions.

Klaviyo is committed to empowering creators to own their own destiny, and this role is no exception. The Content Marketing Lead will have the opportunity to work with a talented team of marketers, writers, and designers to create content that inspires and educates audiences around the world.

What You Will Do

• Develop and execute a cohesive content strategy that spans campaign, demand generation, and thought leadership
• Build content that reinforces Klaviyo’s market narrative while supporting segment and regional go-to-market goals
• Identify the most important themes, formats, and storylines to drive engagement, leads, pipeline influence, and brand credibility
• Translate complex product, market, and customer insights into clear, differentiated content for multiple audiences
• Own the development of high-impact content assets, including ebooks, white papers, research reports, comparison guides, one-pagers, webinars, landing pages, executive thought leadership, customer stories, video, and audio
• Create content that supports the full buyer journey, from awareness and education through consideration and conversion
• Repurpose research, events, webinars, and customer narratives into multi-format content programs that extend reach and value
• Ensure every asset meets Klaviyo’s editorial standards for quality, accuracy, tone, and narrative consistency
• Partner closely with cross-functional teams, including product marketing, PR, brand, sales, and external agencies
• Design, test, and improve AI-assisted editorial workflows that increase content production speed, consistency, and scalability

What We Are Looking For

• 5+ years of experience in content marketing, with a focus on campaign, demand generation, and thought leadership
• Proven track record of developing and executing successful content strategies that drive business outcomes
• Hands-on experience with AI-assisted editorial production systems, including vibe coding workflows in tools like Claude Code or Claude CoWork
• Experience with AirOps is a strong plus
• Excellent writing, editing, and storytelling skills, with the ability to create high-quality content for multiple audiences
• Strong understanding of marketing principles, including segmentation, targeting, and positioning
• Ability to work closely with cross-functional teams, including product marketing, PR, brand, sales, and external agencies
• Experience with content management systems, including WordPress, HubSpot, or similar platforms
• Strong analytical skills, with the ability to measure and analyze content performance using tools like Google Analytics

Nice to Have

• Experience with video and audio production, including scripting, storyboarding, and editing
• Knowledge of SEO principles and how to optimize content for search engines
• Experience with social media marketing, including paid and organic social media campaigns
• Familiarity with marketing automation platforms, including Marketo, Pardot, or similar tools

Benefits and Perks

• Competitive salary and equity package
• Comprehensive health, dental, and vision insurance
• 401(k) matching and retirement planning
• Flexible PTO and remote work arrangements
• Professional development opportunities, including training and education programs
• Access to the latest marketing tools and technologies
• Collaborative and dynamic work environment with a talented team of marketers and writers
• Opportunity to work with a fast-growing company that is committed to empowering creators and making a real impact in the industry

• Tip: Showcase your experience with AI-assisted editorial production systems, including vibe coding workflows in tools like Claude Code or Claude CoWork.
• To stand out, highlight your ability to create high-quality content for multiple audiences and your experience with content management systems.
• When applying, be sure to include examples of your writing, editing, and storytelling skills, as well as any relevant experience with marketing automation platforms or SEO principles.
• Be prepared to discuss your experience with cross-functional teams and your ability to work closely with product marketing, PR, brand, sales, and external agencies.
• Don't be afraid to ask about the company culture and values, as well as opportunities for professional development and growth.
• Tip: Research Klaviyo’s market narrative and be prepared to discuss how you can reinforce it through your content strategy.
• Show enthusiasm for the company’s mission to empower creators and make a real impact in the industry.