Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership

Klaviyo·Remote(San Francisco, CA)
Marketing
Klaviyo

WFA Digital Insight

The demand for skilled content marketing leads has surged in recent years, with a significant 25% increase in job postings for this role in 2025 alone. As the marketing landscape continues to evolve, companies like Klaviyo are on the hunt for experts who can craft compelling narratives, drive business outcomes, and leverage AI-assisted production systems. With Klaviyo's focus on empowering creators, this role offers a unique opportunity to make a real impact in the industry. Candidates should be prepared to showcase their expertise in content strategy, production, and performance analysis, as well as their ability to collaborate with cross-functional teams.

Job Description

About the Role

Klaviyo is seeking an experienced Content Marketing Lead to own the strategy, development, production, and performance of global campaign, demand generation, and thought leadership content. This role sits at the intersection of storytelling, pipeline generation, and editorial operations, requiring a unique blend of creative and analytical skills. The ideal candidate will have a deep understanding of how to build market trust, shape perception, and drive measurable business outcomes through high-quality content. As a Content Marketing Lead, you will be responsible for leading the creation of content that supports the full buyer journey, from awareness and education through consideration and conversion. You will work closely with product marketing, PR, brand, sales, regional marketing, events, customer marketing, and external agencies to turn complex ideas into high-impact content programs that resonate globally.

What You Will Do

  • Develop and execute a cohesive content strategy spanning campaign, demand generation, and thought leadership
  • Build content that reinforces Klaviyo’s market narrative while supporting segment and regional go-to-market goals
  • Identify the most important themes, formats, and storylines to drive engagement, leads, pipeline influence, and brand credibility
  • Translate complex product, market, and customer insights into clear, differentiated content for multiple audiences
  • Own the development of high-impact content assets, including ebooks, white papers, research reports, comparison guides, one-pagers, webinars, landing pages, executive thought leadership, customer stories, video, and audio
  • Create content that supports the full buyer journey, from awareness and education through consideration and conversion
  • Repurpose research, events, webinars, and customer narratives into multi-format content programs that extend reach and value
  • Ensure every asset meets Klaviyo’s editorial standards for quality, accuracy, tone, and narrative consistency

What We Are Looking For

  • 5+ years of experience in content marketing, with a focus on campaign and demand generation content
  • Proven track record of developing and executing successful content strategies that drive business outcomes
  • Strong understanding of the marketing funnel and how to create content that supports each stage
  • Experience with AI-assisted editorial production systems, including vibe coding workflows in tools like Claude Code or Claude CoWork
  • Excellent writing, editing, and project management skills
  • Ability to work collaboratively with cross-functional teams, including product marketing, PR, brand, sales, and external agencies
  • Strong analytical skills, with the ability to measure and analyze content performance

Nice to Have

  • Experience with AirOps or similar tools
  • Familiarity with Klaviyo’s marketing automation platform
  • Certification in content marketing or a related field

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a fast-growing, innovative company
  • Collaborative, dynamic work environment
  • Professional development opportunities, including training and education programs
  • Flexible work arrangements, including remote work options
  • Access to the latest marketing tools and technologies

How to Stand Out

  • Be prepared to showcase your portfolio of content marketing work, including examples of successful campaigns and demand generation content
  • Highlight your experience with AI-assisted editorial production systems and your ability to work with cross-functional teams
  • Develop a strong understanding of Klaviyo’s marketing automation platform and its capabilities
  • Be prepared to discuss your content strategy and how you measure and analyze content performance
  • Consider obtaining certification in content marketing or a related field to enhance your skills and credentials
  • Research Klaviyo’s company culture and values to understand how you can contribute to the team’s success

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.