Content Marketing Manager

About the Role

CertiK's mission to secure the cyber world, starting with blockchain, is built on a foundation of cutting-edge AI technology and academic innovations. As the company continues to grow and expand its reach, the need for a skilled content marketer who can distill complex technical concepts into engaging, accessible content has never been more pressing. You will be working in a fast-paced environment where no two days are the same, requiring a high degree of flexibility, organization, and attention to detail.

What You Will Do

• Develop and execute a content marketing strategy that delivers consistent, high-quality content across multiple channels
• Collaborate with the marketing team to plan, create, and distribute captivating technical copy and imaginative content
• Drive native content initiatives to ensure consistent and impactful messaging across all platforms
• Engage with cross-functional teams to design and execute a content strategy that drives real, measurable success
• Craft compelling stories that guide prospects through a seamless content journey from initial awareness to sustained demand
• Perform content lifecycle management, including planning, authoring, editing, testing, and improving content
• Develop rich content to drive audience engagement growth and shape value propositions, messaging, and storylines
• Support SEO and SEM strategies from a content perspective by optimizing content around core target keywords
• Stay up-to-date with the latest developments in the Web3 space, social media trends, platform updates, and industry best practices

What We Are Looking For

• 4+ years of experience in media-facing content writing, brand storytelling, and creation, or technical writing, with a strong preference for experience in the crypto/blockchain space
• Bachelor's degree or equivalent experience
• Sound knowledge of Web3, blockchain technology, gaming, cryptocurrency, DeFi, NFTs, and culture
• Proven ability to excel in high-stress and fast-paced environments
• Excellent organization and time management skills
• Demonstrates great attention to detail and flexibility in urgent requests
• Exceptional editorial, communication, and project management skills
• A collaborative spirit that thrives in a fast-paced, high-growth environment
• Strong analytical abilities and a keen eye for detail

Nice to Have

• Experience with Excel for data analysis and content optimization
• Knowledge of SEO principles and practices
• Familiarity with content management systems and marketing automation tools
• Certification in content marketing or a related field

Benefits and Perks

• Competitive salary
• Medical, vision, and dental insurance
• 401(k) plan with company match
• Opportunity to work with a pioneer in blockchain security
• Collaborative and dynamic work environment
• Professional development opportunities
• Flexible working hours and remote work arrangements
• Access to the latest tools and technologies in the blockchain and content marketing space

• Develop a strong portfolio showcasing your ability to craft compelling technical copy and drive engagement in the blockchain or crypto space.
• Highlight your understanding of Web3, blockchain technology, and their applications in your resume and cover letter.
• Be prepared to discuss your experience with SEO principles and how you optimize content for target keywords.
• Showcasing your ability to work in a fast-paced environment and collaborate with cross-functional teams is crucial.
• Demonstrate your knowledge of the latest trends in the Web3 space and how you stay updated with industry developments.
• Prepare examples of how you have driven content initiatives from planning to execution, and the results you've achieved.
• When negotiating salary, consider the role's requirements and the current market demand for skilled content marketers in the crypto space.