Content Marketing Manager — Creator & Influencer

About the Role

The Content Marketing team at Impact operates with a unique approach, thinking about distribution before content creation. Every piece of content has a specific job, whether it's driving organic search, fueling a demand generation campaign, arming sales with useful conversation starters, or supporting a first-party research narrative. This role requires a deep understanding of how content fits into the broader marketing strategy and the ability to work collaboratively with cross-functional teams, including Demand Gen, Product Marketing, Sales, and Customer Success.

Impact's content system is designed from the distribution layer out, connected to pipeline and revenue, and tracked through data dashboards. This intentional approach to content marketing sets Impact apart from other companies and offers a challenging yet rewarding environment for content marketers looking to make a real impact.

What You Will Do

• Own the end-to-end execution of content for creator and influencer marketing audiences, focusing on brands that partner with content creators.
• Develop and implement a content strategy that aligns with the company's overall marketing goals and objectives.
• Collaborate with cross-functional teams, including Demand Gen, Product Marketing, Sales, and Customer Success, to ensure content meets the needs of various stakeholders.
• Utilize GTM and SEMrush to inform content decisions and measure performance.
• Work within a content system that is designed from the distribution layer out, connected to pipeline and revenue, and tracked through data dashboards.
• Develop and maintain a deep understanding of the creator and influencer marketing landscape, including trends, opportunities, and challenges.
• Create content that resonates with the target audience, including blog posts, social media posts, email newsletters, and other formats as needed.
• Manage and maintain the content calendar, ensuring that all content is published on time and meets the required quality standards.
• Continuously monitor and analyze content performance, using data to inform future content decisions.
• Stay up-to-date with the latest content marketing trends and best practices, applying this knowledge to improve the content strategy and execution.

What We Are Looking For

• 3+ years of experience in content marketing, preferably in the tech or digital marketing industry.
• Proven track record of developing and executing successful content marketing strategies that drive engagement and conversion.
• Strong understanding of GTM and SEMrush, with experience using these tools to inform content decisions.
• Excellent writing and editing skills, with the ability to create high-quality content that resonates with the target audience.
• Experience working in a fast-paced, dynamic environment, with the ability to prioritize tasks and manage multiple projects simultaneously.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Experience working collaboratively with cross-functional teams, including Demand Gen, Product Marketing, Sales, and Customer Success.
• Strong communication and project management skills, with the ability to manage multiple stakeholders and ensure timely delivery of content.

Nice to Have

• Experience working with AI tools to support the content creation process.
• Knowledge of the creator and influencer marketing landscape, including trends, opportunities, and challenges.
• Experience working in a remote environment, with the ability to self-manage and work independently.
• Certification in content marketing or a related field.
• Experience working with data dashboards and analytics tools to measure content performance.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a leading commerce partnership marketing platform.
• Collaborative and dynamic work environment.
• Professional development opportunities, including training and certification programs.
• Flexible working hours and remote work options.
• Access to the latest tools and technologies, including GTM and SEMrush.
• Opportunities for career advancement and growth within the company.

• Develop a strong portfolio that showcases your content marketing skills and experience, highlighting your ability to create engaging content that drives conversion.
• Be prepared to discuss your experience with GTM and SEMrush, and how you have used these tools to inform content decisions.
• Research Impact and the creator and influencer marketing landscape, demonstrating your understanding of the industry and your ability to stay up-to-date with the latest trends and best practices.
• Emphasize your ability to work collaboratively with cross-functional teams, and your experience working in a fast-paced, dynamic environment.
• Be prepared to provide specific examples of successful content marketing campaigns you have led or been a part of, and how you measured their success.
• Show enthusiasm for Impact's unique approach to content marketing, and demonstrate your ability to think creatively and outside the box.
• Don't be afraid to ask questions during the interview process, showcasing your interest in the role and the company.