Content Producer (Freelance)

Later·Remote
Content & Writing

WFA Digital Insight

The demand for skilled content producers who can navigate the ever-changing landscape of social media has never been higher, with over 70% of companies now invested in influencer marketing. As a content producer in this role, you'll be at the forefront of creating compelling, trend-inspired content that resonates with audiences. With the right blend of creativity, technical skills, and market insight, you can thrive in this position. Later, as a leader in intelligent influencer marketing, offers a unique opportunity to work with a company that is pushing the boundaries of what's possible in digital marketing.

Job Description

About the Role

As a Content Producer at Later, you will be the driving force behind creating innovative, social-first content that captures the essence of the brand and its message. Your day-to-day will involve staying deeply tapped into social trends, identifying opportunities for brand-relevant content, and collaborating with cross-functional teams to bring your ideas to life. This role is integral to the content engine of Later, working closely with the Senior Social Content Manager to ideate, create, and evolve content that not only looks good but performs well.

The Content Producer role is about being equal parts trend-spotter, content creator, and creative problem solver. It's not just about chasing every trend but about knowing which ones are worth it and making them feel like they belong to the brand. This involves a deep understanding of the brand's voice, audience behavior, and what resonates with them.

Later is the world's most intelligent influencer marketing company, built on a native, AI-powered platform with over a decade of proprietary data. This includes billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases, giving teams the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes the fear and guesswork from one of marketing's most visible investments.

What You Will Do

  • Develop social-first content ideas across TikTok, Instagram, and emerging platforms.
  • Bring forward trend-inspired concepts and original ideas that feel fresh and not forced.
  • Partner with the Senior Social Content Manager, Social Media Manager, and Community Manager to ensure content aligns with brand strategy and campaign goals.
  • Help build and evolve content series, formats, and creative over time.
  • Contribute to shaping the brand's voice and presence on social through content decisions and creative instincts.
  • Collaborate with cross-functional teams (social, creative, strategy, influencer) to bring ideas to life.
  • Stay deeply tapped into social trends, sounds, formats, creators, and platform shifts.
  • Identify trends early and translate them into brand-relevant content quickly and thoughtfully.
  • Understand the why behind trends, not just the execution.
  • Shoot and capture content (primarily on iPhone) in both planned and real-time environments.
  • Edit short-form video with a strong sense of pacing, hooks, and storytelling.
  • Bring ideas from concept to execution to final delivery with a platform-first mindset.
  • Create and iterate on content quickly, balancing speed with quality.

What We Are Looking For

  • A strong understanding of social media trends and the ability to identify opportunities for brand-relevant content.
  • Experience in creating social-first content across multiple platforms.
  • Excellent collaboration and communication skills to work with cross-functional teams.
  • Ability to stay up-to-date with the latest social media trends, sounds, formats, and creators.
  • Understanding of the brand's voice and audience behavior.
  • Experience with short-form video editing and a strong sense of pacing, hooks, and storytelling.
  • Ability to work independently and as part of a team.
  • Strong problem-solving skills and the ability to think creatively.
  • Familiarity with AI-powered platforms and influencer marketing strategies.

Nice to Have

  • Experience working with influencer marketing platforms and strategies.
  • Knowledge of content management systems and workflow optimization tools.
  • Certification in social media marketing or a related field.
  • Experience with motion design, text animation, and layered effects in video editing.

Benefits and Perks

  • The opportunity to work with a leading influencer marketing company that's pushing the boundaries of digital marketing.
  • Flexible, remote work environment with the ability to work from anywhere.
  • Access to the latest tools and technologies in social media and content creation.
  • Collaborative and dynamic work environment with a team of creative professionals.
  • Professional development opportunities to enhance your skills in social media marketing and content creation.
  • Competitive compensation package.
  • Health insurance and other benefits to support your well-being.
  • Paid time off to relax and recharge.

How to Stand Out

  • Be prepared to share your portfolio: Showcase your best work, especially content that demonstrates your ability to create engaging, social-first content.
  • Stay up-to-date with social trends: Follow the latest in social media, including new platforms, trends, and best practices.
  • Highlight your collaboration skills: Emphasize your experience working with cross-functional teams and your ability to communicate effectively.
  • Showcase your creative problem-solving skills: Provide examples of times when you've had to think creatively to solve a problem or meet a deadline.
  • Be ready to talk about metrics and performance: Understand how your content has performed in the past and be prepared to discuss how you measure success.
  • Research the company: Learn about Later's mission, values, and approach to influencer marketing to show your genuine interest in the role and company.
  • Prepare thoughtful questions: Come up with a list of questions to ask during the interview, such as what a typical day looks like, the biggest challenges facing the team, and opportunities for growth and development.

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