Content Strategist (Remote Canada)

DirectiveDirective·Remote(Remote - Canada)
Content & Writing
Google AnalyticsSEMrushAhrefsExcel

WFA Digital Insight

As demand for digital marketing specialists continues to rise, Directive's Content Strategist role stands out for its emphasis on performance-driven strategies and holistic marketing approaches. With a growth of 25% in B2B marketing roles in the past year, professionals skilled in Google Analytics, SEMrush, and Ahrefs are highly sought after. Directive's innovative Customer Generation methodology and commitment to elite talent make this a compelling role for those who thrive in fast-paced, results-oriented environments.

Job Description

About the Role

The Content Strategist is a client-facing role responsible for creating and managing custom client strategies, day-to-day client deliverables, and communicating with both clients and internal stakeholders.

Responsibilities

  • Create custom strategies and implement best practices for clients to achieve their marketing goals
  • Use project phases, client goals, campaigns, and historical performance to optimize and revise strategies
  • Craft creative briefs and compelling content campaigns based on competitor and audience insights
  • Work closely with Associate Directors to overcome roadblocks and achieve goals

Requirements

  • Strong understanding of digital marketing strategies and tools like Google Analytics, SEMrush, and Ahrefs
  • Experience with Excel and data analysis
  • Ability to communicate effectively with clients and internal stakeholders

How to Stand Out

  • tip: Showcase your proficiency in Google Analytics, SEMrush, and Ahrefs by highlighting specific campaign successes in your portfolio.
  • tip: Prepare to discuss how you stay updated with the latest in digital marketing trends and tools.
  • tip: Demonstrate your ability to craft compelling content campaigns by sharing examples of successful projects.
  • tip: Be ready to walk the interviewer through your process for analyzing campaign performance and adjusting strategies accordingly.
  • tip: Consider discussing how you handle feedback and constructive criticism in a fast-paced environment.

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