Content Strategist (Remote Canada) - Future Opening

About the Role

The role is centered around strategic excellence and best practices, with a focus on creating and implementing custom strategies that drive client success. The Content Strategist will use project phase as a foundational moment for building the initial client strategy, but will also use the client's overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client.

Directive's methodology, DiscoverabilityOS, aligns brand and demand to guide the ideal customer profile to choose the brand across every decision point. The Content Strategist will be responsible for understanding and applying this methodology to deliver tailored solutions for clients.

What You Will Do

• Create and manage custom client strategies that drive real results
• Develop and implement comprehensive marketing strategies that align with client goals
• Analyze data from Google Analytics, SEMrush, and Ahrefs to inform strategy and optimize performance
• Communicate effectively with clients and internal stakeholders to ensure seamless delivery of projects
• Work closely with the Associate Director to develop and implement strategies
• Use project phase as a foundational moment for building the initial client strategy
• Optimize and revise strategies over the lifetime of the client based on performance data
• Develop and manage content campaigns that drive engagement and conversion
• Collaborate with content writers and designers to complete content campaigns for clients on time
• Ensure the quality of work meets client standards

What We Are Looking For

• 3+ years of experience in content strategy, digital marketing, or a related field
• Strong understanding of Google Analytics, SEMrush, and Ahrefs
• Experience with project management tools such as Asana
• Excellent communication and interpersonal skills
• Ability to analyze complex data and develop insights to inform strategy
• Strong problem-solving skills and ability to think creatively
• Experience working in a fast-paced environment and managing multiple projects simultaneously
• Strong understanding of content marketing principles and best practices
• Ability to work independently and as part of a team

Nice to Have

• Experience with LTV:CAC modeling and customer generation
• Knowledge of share of SERP and content production
• Experience with content management systems and marketing automation tools
• Certification in Google Analytics or related fields

Benefits and Perks

• Competitive salary and benefits package
• Opportunity for career growth and professional development
• Remote work arrangement with flexible hours
• Access to cutting-edge tools and technologies
• Collaborative and dynamic work environment
• Professional development opportunities and training
• Health and wellness programs
• Generous paid time off and vacation policy

• Tip: Highlight your experience with Google Analytics, SEMrush, and Ahrefs, and be prepared to provide specific examples of how you've used these tools to inform strategy and optimize performance.
• Ensure your portfolio includes examples of content campaigns you've managed and the results you've achieved.
• When applying, tailor your resume and cover letter to the specific requirements of the role, and be prepared to discuss your experience and skills in an interview.
• Research Directive's methodology, DiscoverabilityOS, and be prepared to discuss how you can apply it to deliver tailored solutions for clients.
• Be prepared to provide specific examples of how you've analyzed complex data and developed insights to inform strategy.
• Consider reaching out to current or former employees to gain insight into the company culture and what it's like to work at Directive.
• When negotiating salary, be sure to research the market rate for the role and be prepared to discuss your expectations and requirements.