Content Strategist (Remote US)

DirectiveDirective·Remote(Remote - United States)
Content & Writing
Google AnalyticsSEMrushAhrefsExcel

WFA Digital Insight

The demand for skilled content strategists has surged, with a 25% increase in job openings in the last year. Directive, a leading B2B performance marketing agency, is seeking a talent to drive pipeline and fuel growth. With a focus on Customer Generation and performance marketing, this role requires expertise in SEO and paid media. Candidates should be prepared to showcase their skills in Google Analytics, Excel, and content creation to stand out in a competitive market.

Job Description

About the Role

The Content Strategist role is a crucial, client-facing position responsible for creating and managing custom client strategies, communicating with clients and internal stakeholders, and driving pipeline growth.

Responsibilities

  • Create custom strategies and implement best practices for clients
  • Use project phase to build initial client strategy and optimize based on marketing goals, campaigns, and historical performance
  • Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights
  • Display a strong ability to use tools like Google Analytics, SEMrush, and Ahrefs to inform strategies

Requirements

  • Deep understanding of service line and its impact on business to create a holistic marketing strategy
  • Strong skills in Excel, Google Analytics, and content creation

How to Stand Out

  • Familiarize yourself with Directive's Customer Generation methodology to understand their approach to performance marketing.
  • Showcase your expertise in SEO and paid media by highlighting successful campaigns and strategies in your portfolio.
  • Be prepared to discuss your experience with tools like Google Analytics, SEMrush, and Ahrefs, and how you've used them to drive growth.
  • Demonstrate your ability to think creatively and develop compelling content campaigns that drive results.
  • Practice discussing your understanding of LTV:CAC modeling, Share of SERP, and other key performance marketing concepts.

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