Content Strategist & Writer - Next Gen Infrastructure & AI

About the Role

The role will involve a deep understanding of complex datacenter, networking, and AI infrastructure concepts, as well as the ability to translate these concepts into clear, value-driven narratives for technical and business audiences. The ideal candidate will have a strong background in content strategy, editorial storytelling, and marketing writing, with a focus on developing innovative approaches to building awareness and demand across modern infrastructure and AI use cases.

As a key member of the team, the Content Strategist & Writer will be responsible for creating content that reflects industry insights and performs across traditional search and AI-driven discovery platforms. This will involve utilizing AI tools to support research and drafting, applying strong editorial judgment to ensure accuracy, quality, and alignment with brand voice.

What You Will Do

• Develop content strategies aligned to Next Generation Infrastructure & AI business goals, go-to-market motions, industry trends, and audience needs
• Translate complex datacenter, networking, and AI infrastructure concepts into clear, compelling narratives for technical and business audiences
• Own full-funnel written content across formats, including blogs, eBooks, whitepapers, webinars, email campaigns, and landing pages
• Collaborate on non-written content formats, such as video, podcasts, infographics, and social media, to ensure cohesive storytelling across channels
• Create product-adjacent and partner-facing content, including solution briefs, one-pagers, and FAQs, while partnering with creative teams on web copy
• Utilize AI tools to support research and drafting, applying strong editorial judgment to ensure accuracy, quality, and alignment with brand voice
• Develop innovative approaches to building awareness and demand across modern infrastructure and AI use cases, including buyer-led topic clusters and modular, reusable content strategies
• Monitor datacenter, networking, infrastructure, and AI industry trends and connect insights to SHI's services and solutions in a differentiated way
• Partner with editorial leadership and external agencies to develop research-backed thought leadership
• Integrate cross-solution messaging and align content to broader company narratives
• Continuously improve existing content through refreshes, repackaging, and optimization

What We Are Looking For

• 5+ years of experience in content strategy, editorial storytelling, and marketing writing, with a focus on technology and infrastructure
• Strong understanding of datacenter, networking, and AI infrastructure concepts, as well as the ability to translate these concepts into clear, value-driven narratives
• Experience with SEMrush and Excel, with the ability to utilize AI tools to support research and drafting
• Strong editorial judgment, with the ability to ensure accuracy, quality, and alignment with brand voice
• Experience in developing innovative approaches to building awareness and demand across modern infrastructure and AI use cases
• Strong understanding of industry trends and the ability to connect insights to SHI's services and solutions in a differentiated way
• Experience in partnering with editorial leadership and external agencies to develop research-backed thought leadership
• Strong communication and collaboration skills, with the ability to work closely with product and solutions marketing, growth marketing, demand generation, creative teams, and subject matter experts

Nice to Have

• Experience in developing content for technical and business audiences, with a focus on creating clear, compelling narratives that drive thought leadership and strengthen brand positioning
• Knowledge of WordPress, with the ability to support content publishing in SHI's Resource Hub
• Experience in utilizing AI-driven discovery platforms to improve discoverability and performance
• Strong understanding of SEO and AEO best practices, with the ability to apply these principles to improve content performance

Benefits and Perks

• Opportunity to work with a leading provider of IT solutions and services, with a focus on driving thought leadership and strengthening brand positioning
• Collaborative and dynamic work environment, with a team of experienced professionals who are passionate about technology and infrastructure
• Continuous professional growth and leadership opportunities, with a focus on developing innovative approaches to building awareness and demand across modern infrastructure and AI use cases
• Health, wellness, and financial benefits, with a focus on offering peace of mind to employees and their families
• World-class facilities and the technology needed to thrive, with the ability to work remotely or in-office
• Opportunity to work on a wide range of content formats, including written and non-written content, with a focus on creating clear, compelling narratives that drive thought leadership and strengthen brand positioning
• Access to the latest tools and technologies, including AI-driven discovery platforms and SEO optimization tools
• Flexible work arrangements, with the ability to work remotely or in-office
• Professional development opportunities, with a focus on developing skills and expertise in content strategy, editorial storytelling, and marketing writing
• Competitive compensation and benefits package, with a focus on recognizing and rewarding employee contributions and achievements
• Opportunity to work with a diverse range of clients and industries, with a focus on driving thought leadership and strengthening brand positioning

• Tip: Develop a strong portfolio that showcases your ability to create clear, compelling content that drives thought leadership and strengthens brand positioning. Include examples of your work in content strategy, editorial storytelling, and marketing writing, with a focus on technology and infrastructure.
• Tip: Utilize SEMrush and Excel to analyze industry trends and competitor activity, and to develop innovative approaches to building awareness and demand across modern infrastructure and AI use cases.
• Tip: Focus on developing a strong understanding of datacenter, networking, and AI infrastructure concepts, and be prepared to translate these concepts into clear, value-driven narratives for technical and business audiences.
• Tip: Highlight your experience in partnering with editorial leadership and external agencies to develop research-backed thought leadership, and be prepared to discuss your approach to integrating cross-solution messaging and aligning content to broader company narratives.
• Tip: Showcase your ability to work collaboratively with cross-functional teams, including product and solutions marketing, growth marketing, demand generation, creative teams, and subject matter experts.
• Tip: Be prepared to discuss your experience in utilizing AI-driven discovery platforms to improve discoverability and performance, and your understanding of SEO and AEO best practices.
• Tip: Develop a strong understanding of the company culture and values, and be prepared to discuss how you can contribute to the team's success and growth.