Controller (Raw Sugar)
WFA Digital Insight
As demand for skilled finance professionals in the consumer products industry grows, roles like this Controller position at WM Partners are becoming increasingly coveted. With a 20% rise in e-commerce sales in 2025, companies need experts who can navigate complex financial landscapes. To succeed, candidates will need strong technical accounting skills, a knack for process improvement, and experience working with consumer goods, mass retail, and Amazon. Raw Sugar Living's commitment to clean and healthy living products has resonated with consumers, and this role offers a chance to join a company with a strong mission.
Job Description
## About the Role The Controller at Raw Sugar Living will lead the company's accounting operations, ensuring timely and accurate financial reporting and compliance with all regulatory requirements. This is a hands-on leadership role that requires a strategic thinker who can also dive deep into the details of financial management. As a key partner to the General Manager and executive leadership team, the Controller will provide insights and analysis to inform business decisions and drive growth. The role involves managing a broad range of financial functions, including general ledger, accounts payable, accounts receivable, payroll accounting, and financial reporting. The successful candidate will have a strong grasp of GAAP, excellent analytical skills, and the ability to develop and implement processes that improve efficiency and transparency. Raw Sugar Living is a dynamic and growing company, and the Controller will play a critical role in ensuring that the finance function is scalable and supports the company's ambitions.
## What You Will Do - Lead all accounting operations, including general ledger, accounts payable, accounts receivable, payroll accounting, and financial reporting - Own the monthly, quarterly, and annual close processes, with a focus on accuracy, timeliness, efficiency, and continuous improvement - Prepare and present financial statements, reporting packages, and business insights for internal leadership, investors, lenders, and other key stakeholders - Ensure accounting records, policies, and reporting practices are maintained in accordance with GAAP and company requirements - Partner with external auditors and tax advisors to ensure successful audits, reviews, and compliance processes - Develop, implement, and maintain strong financial controls, policies, procedures, and safeguards - Oversee cash flow, working capital management, banking relationships, and liquidity planning - Support risk management practices, including insurance, internal controls, compliance, and process governance - Lead analysis related to channel profitability, customer margins, product margins, trade spend, inventory performance, working capital, and cash flow - Provide financial leadership for new business opportunities, operational initiatives, capital projects, and potential M&A or integration activities
## What We Are Looking For - Strong technical accounting expertise, with a CPA or equivalent qualification - At least 5 years of experience in a similar role, preferably in the consumer products industry - Excellent analytical, problem-solving, and communication skills - Ability to develop and implement processes that improve efficiency and transparency - Strong knowledge of GAAP, financial reporting, and regulatory requirements - Experience working with Excel and other financial management systems - Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines - Strong leadership and management skills, with the ability to develop and motivate a team - Experience working with external auditors, tax advisors, and other financial professionals
## Nice to Have - Experience working with consumer goods, mass retail, and Amazon - Knowledge of e-commerce and digital marketing financial management - Experience with financial modeling, forecasting, and budgeting - Certification in a related field, such as financial planning or audit
## Benefits and Perks - Competitive salary and benefits package - Opportunity to work with a dynamic and growing company - Collaborative and supportive work environment - Professional development and training opportunities - Flexible working arrangements, including remote work options - Access to the latest financial management systems and tools - Recognition and reward for outstanding performance
How to Stand Out
- To stand out in your application, make sure your resume and cover letter demonstrate your technical accounting expertise and experience working with financial management systems.
- Be prepared to provide specific examples of how you have improved financial reporting, reduced costs, or implemented process improvements in previous roles.
- Show a willingness to learn and adapt to new systems and processes, and highlight any experience working with e-commerce or consumer goods companies.
- When negotiating salary, be sure to research the market rate for similar roles and highlight your relevant experience and qualifications.
- Don't be afraid to ask questions during the interview process, such as what the biggest challenges facing the finance team are, or how the company approaches professional development and training.
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