Conversion Rate Optimization Specialist
Ecommerce
GA4
WFA Digital Insight
The demand for conversion rate optimization specialists has surged in recent years, driven by the need for data-driven decision making in digital marketing. With a strong background in GA4 and personalization tools, candidates can stand out in a crowded job market. Twilio's commitment to remote-first work and innovative solutions makes this role an attractive opportunity for those seeking a challenging and rewarding career.
Job Description
About the Role
Twilio is seeking a Conversion Rate Optimization Specialist to support A/B testing and personalization efforts across the digital journey, including the website, landing pages, and chat experiences.Responsibilities
- Execute a CRO roadmap built on data, insights, and hypotheses in close collaboration with the CRO Director.
- Configure, implement, and QA experiments using Adobe Target and personalization tools like VWO.
- Optimize pages and forms to improve conversion rates, collaborating with Marketing, Design/UX, Analytics, and Engineering teams.
How to Stand Out
- Familiarize yourself with GA4 and Adobe Target to increase your chances of standing out as a candidate.
- Develop a strong understanding of personalization tools like VWO and their applications in conversion rate optimization.
- Create a portfolio showcasing your experience with A/B testing and experiment implementation.
- Prepare to discuss your approach to data-driven decision making and hypothesis-driven testing.
- Be prepared to walk through your process for collaborating with cross-functional teams, such as Marketing and Engineering.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.