Copywriter

About the Role

The role is deeply ingrained in the company's digital marketing strategy, requiring a thorough understanding of paid media, lifecycle campaigns, and how to adapt messaging across different audiences and funnel stages. In this position, you will be working closely with cross-functional teams to develop high-converting copy for email, landing pages, ads, product pages, and social media platforms. Your work will directly impact the brand's online presence and customer engagement, making this a highly visible and impactful role within the organization.

Activate Talent is committed to fostering a culture of innovation and creativity, providing its team members with the autonomy to take ownership of their projects and contribute to the company's growth and success. With a strong focus on digital skills and remote work, this role offers the opportunity to work with a dynamic team and be at the forefront of digital marketing trends.

What You Will Do

• Develop and execute brand-aligned copy across all touchpoints, including email, landing pages, ads, product pages, and social media
• Deeply understand the brand's tone, voice, and customer psychology to craft compelling, performance-driven copy
• Collaborate with the creative, marketing, and growth teams to align messaging with campaign goals
• Write high-converting copy for paid media and lifecycle campaigns to drive customer engagement and conversion
• Adapt messaging across different audiences, formats, and funnel stages to optimize campaign performance
• Contribute to A/B testing of hooks, headlines, CTAs, and angles to continuously improve performance
• Ensure consistency in brand voice across all outputs to maintain a cohesive brand image
• Stay up-to-date with the latest trends in digital marketing and copywriting to continuously improve skills and knowledge
• Participate in brainstorming sessions to generate new ideas and approaches for copy and campaign strategies
• Analyze performance data to inform future copywriting decisions and optimizations

What We Are Looking For

• 3+ years of experience in copywriting, preferably in a digital marketing or advertising agency setting
• Portfolio that showcases ability to write compelling, conversion-driven copy for various channels and audiences
• Deep understanding of brand voice, tone, and customer psychology
• Experience with A/B testing and data analysis to inform copywriting decisions
• Strong collaboration and communication skills, with the ability to work effectively in a remote team environment
• Familiarity with digital marketing channels, including email, social media, and paid advertising
• Ability to adapt messaging across different audiences and formats
• Strong project management skills, with the ability to prioritize tasks and meet deadlines
• Excellent writing and editing skills, with attention to detail and ability to maintain brand voice consistency

Nice to Have

• Experience with SEO principles and how to Optimize copy for search engines
• Knowledge of design principles and how to work closely with designers to develop visually appealing campaigns
• Familiarity with marketing automation platforms and how to leverage them for campaign execution
• Certification in copywriting, digital marketing, or a related field
• Experience working with cross-functional teams, including creative, marketing, and growth teams

Benefits and Perks

• Opportunity to work remotely and join a dynamic, digital-first company
• Competitive salary and benefits package, tailored to the Philippine market
• Comprehensive health insurance and wellness programs to support work-life balance
• Generous PTO and holiday package, allowing for rest and rejuvenation
• Professional development opportunities, including training and conference sponsorships
• Access to the latest digital marketing tools and technologies to stay ahead in your career
• Collaborative, supportive team environment that encourages innovation and creativity
• Flexible working hours to accommodate different time zones and work styles
• Annual stipend for remote work setup and productivity tools

• Develop a Strong Portfolio: Ensure your portfolio showcases a variety of copy samples that demonstrate your ability to write for different channels and audiences. Highlight any experience with A/B testing and data-driven copy decisions.
• Understand the Brand: Before applying, research Activate Talent's brand voice, tone, and current marketing efforts to demonstrate your enthusiasm and understanding of the role.
• Emphasize Collaboration Skills: As a remote copywriter, the ability to work effectively with cross-functional teams is crucial. Be prepared to give examples of successful collaborations in your previous roles.
• Stay Current with Industry Trends: The digital marketing landscape is constantly evolving. Show your commitment to ongoing learning by discussing recent trends, tools, or certifications you've pursued.
• Prepare for A/B Testing Discussions: Be ready to talk about your experience with A/B testing, including how you've used data to inform copy decisions and optimize campaign performance.
• Highlight Your Adaptability: The ability to adapt messaging across different audiences and formats is key. Provide examples of how you've successfully tailored your copy for various channels and customer segments.
• Discuss Your Project Management Approach: Given the remote nature of the role, strong project management skills are essential. Be prepared to walk through your process for prioritizing tasks, meeting deadlines, and communicating with team members.