Copywriter, Creative Studio
WFA Digital Insight
The demand for skilled copywriters who can distill complex technology into intuitive, human-centered narratives is on the rise, with the AI sector experiencing unprecedented growth. Openai, a pioneer in artificial intelligence, is seeking a talented Copywriter to join its Creative Studio. With a focus on creativity, kindness, and curiosity, this role offers a unique opportunity to shape the voice of a company at the frontier of intelligence. As the job market for remote creatives expands, candidates with exceptional writing craft, strategic instincts, and experience in product storytelling are in high demand. Before applying, consider how your skills align with Openai's innovative approach and its commitment to making AI accessible to everyone.
Job Description
About the Role
The Copywriter, Creative Studio role at Openai is a unique opportunity to join a team of innovative thinkers and creatives who are shaping the narrative around artificial intelligence. As a senior creative storyteller, you will be responsible for crafting compelling stories that help people understand the complex technology behind Openai's products and services. You will work closely with the design, product, and communications teams to develop narratives that are both emotionally resonant and informative.Openai's Creative Studio is a dynamic team that values creativity, curiosity, and kindness. As a Copywriter, you will be expected to think strategically, write with clarity and precision, and collaborate with cross-functional teams to bring ideas to life. Your work will have a direct impact on how Openai's products and services are perceived by the public, and you will play a key role in shaping the company's voice and tone.
What You Will Do
- Lead and shape storytelling across brand campaigns, product launches, and integrated creative work
- Own narrative direction for key initiatives and creative workstreams
- Translate Openai's products, features, and use cases into emotionally resonant, human-centered narratives
- Develop campaign concepts, launch narratives, messaging frameworks, and story arcs that align with brand strategy
- Write across launch moments, product pages, social, CRM, web, onboarding, lifecycle, and other touch points
- Build scalable voice systems that create consistency across channels while preserving craft
- Partner deeply with design, motion, production, product, marketing, comms, engineering, and agency teams to bring ideas to life
- Collaborate cross-functionally to ensure narrative consistency, clarity, and impact
- Manage multiple complex projects simultaneously with clarity and confidence
- Evolve and steward Openai's voice and tone across channels and experiences
- Present work confidently to senior leadership and provide strategic narrative input into campaign planning and creative development
- Raise the standard of writing craft across the organization, championing simplicity, precision, and obsessive attention to detail
What We Are Looking For
- 7+ years of experience in copywriting at top-tier in-house brands, creative agencies, or design-led companies
- Proven experience writing for product experiences, digital surfaces, lifecycle moments, and major launches
- Exceptional taste and a portfolio demonstrating clarity, restraint, emotional intelligence, and world-class craft
- Strong strategic instincts paired with meticulous execution
- Deep fluency in product storytelling and the ability to simplify complex technology into compelling human benefits
- Experience partnering cross-functionally with creative, product, strategic, and technical teams
- Ability to operate autonomously, drive clarity in ambiguity, and move work forward in a fast-paced environment
- Strong conceptual thinking and exceptional writing craft
- Proficiency in Excel and other productivity tools
Nice to Have
- Experience working with AI or machine learning products
- Knowledge of design principles and human-centered design
- Familiarity with agile development methodologies
- Certification in copywriting or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a pioneering company in the AI sector
- Collaborative and dynamic work environment
- Professional development opportunities and support for ongoing learning
- Flexible working hours and remote work options
- Access to cutting-edge technology and tools
- Recognition and reward for outstanding performance
How to Stand Out
- To stand out as a candidate, be prepared to showcase your portfolio and demonstrate your ability to craft compelling narratives that simplify complex technology.
- When applying, highlight your experience working with cross-functional teams and your proficiency in tools like Excel.
- In the interview, be prepared to discuss your approach to product storytelling and how you stay up-to-date with industry trends.
- Consider learning more about Openai's products and services to demonstrate your interest in the company and its mission.
- Be prepared to provide specific examples of your writing craft and how you have applied it in previous roles.
- Don't be afraid to ask about the company culture and what a typical day looks like in the Creative Studio.
- Make sure to research the current market rate for copywriters in the AI sector to inform your salary negotiation.
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