Copywriter

Project Healthy Minds·Remote(New York, NY)
Content & Writing
Excel

WFA Digital Insight

As the demand for mental health services continues to rise, with over 1 in 5 Americans experiencing mental illness each year, the role of a skilled Copywriter in this field is more crucial than ever. With the growth of digital health platforms, the ability to communicate complex health issues in an approachable and accurate manner is highly valued. Project Healthy Minds, a nonprofit at the forefront of pioneering digital marketplaces for mental health services, is looking for a talented Copywriter to join their team. This role stands out for its unique blend of creativity, technical understanding, and the opportunity to make a significant impact on a critical social issue. Before applying, candidates should be prepared to showcase not only their writing and communication skills but also their ability to work collaboratively with clinical experts and understand the nuances of mental health education.

Job Description

About the Role

The Copywriter position at Project Healthy Minds is a unique opportunity for a talented writer to make a meaningful difference in the lives of individuals seeking mental health services. This role involves developing clear, empathetic, and credible written content focused on mental health education and services, aimed at a general audience that skews towards young adults and parents. The successful candidate will translate clinical or technical concepts into language that is accurate, approachable, and useful, working closely with the Product Marketing & Operations Lead and VP of Product.

Day-to-day responsibilities will include researching and writing articles and related content on a variety of mental health topics, collaborating with Project Healthy Minds' clinical network for sourcing, fact-checking, and review, and partnering with clinical reviewers to ensure content meets the highest quality standards. This is a hands-on writing role that requires a strong ability to explain complex or sensitive topics with clarity, empathy, and accuracy.

What You Will Do

  • Write clear, engaging, and accurate articles and educational content on mental health topics, services, and care navigation.
  • Translate clinically reviewed concepts into accessible language for a general audience.
  • Collaborate with Project Healthy Minds' clinical network to source quotes, insights, and ensure factual accuracy.
  • Partner with clinical reviewers to incorporate feedback and ensure content meets Project Healthy Minds' quality standards.
  • Use SEO tools to review drafts for keyword usage, readability, and search optimization, and revise accordingly.
  • Work with Project Healthy Minds' Creative team to help shape supporting visual assets (photography and occasional video concepts) that align with written pieces.
  • Revise and iterate on content based on editorial feedback, performance insights, and evolving priorities.
  • Manage drafts, revisions, and deadlines independently, ensuring timely completion of projects.
  • Participate in brainstorming sessions to develop new content ideas and strategies.
  • Stay updated on the latest developments in mental health and incorporate this knowledge into content.

What We Are Looking For

  • Proven experience writing about mental health, healthcare, or health education topics for a general audience.
  • Strong ability to explain complex or sensitive topics with clarity, empathy, and accuracy.
  • Excellent writing and editing skills, with attention to tone, structure, and audience fit.
  • Experience working with subject-matter experts (e.g., clinicians, researchers) and incorporating feedback.
  • Familiarity with SEO best practices and use of SEO tools to optimize content.
  • Strong organizational skills and ability to manage drafts, revisions, and deadlines independently.
  • Comfort working in a collaborative, feedback-driven environment.
  • Ability to understand and adapt to the brand's voice and tone.
  • Experience with content management systems (CMS) for publishing and managing content.

Nice to Have

  • Deep familiarity with one or more mental health topic areas (e.g., therapy modalities, psychiatric care, youth mental health, substance use, trauma, or care navigation).
  • Experience writing for digital health, healthcare, or nonprofit organizations.
  • Familiarity with content performance metrics and basic analytics.
  • Experience collaborating with designers, photographers, or video teams.
  • Background in journalism, communications, public health, psychology, or related fields.

About the Company

Project Healthy Minds is a mental health nonprofit that runs like a tech startup, pioneering a first-of-its-kind model: applying technology to address one of the biggest social issues of our time - the growing mental health crisis. The company believes in a simple but profound idea: that it should be as easy to find mental health services as it is to book a flight or a restaurant reservation. Project Healthy Minds is backed by a powerhouse of industry-leading Board of Directors and Advisory Council Members who are passionate, hands-on, and dive into the important work with us.

The company culture values innovation, collaboration, and empathy, recognizing that the world's most complex challenges require interdisciplinary teams and solutions. By joining Project Healthy Minds, you become part of a community that is dedicated to making a significant impact on mental health services and education.

Benefits and Perks

  • Competitive hourly rate for a contract position.
  • Opportunity to work with a dynamic and mission-driven team.
  • Flexible, remote work environment.
  • Professional development opportunities in the field of mental health and digital content creation.
  • Access to the latest tools and technologies for content creation and SEO optimization.
  • Collaborative and supportive team culture.
  • Recognition and rewards for outstanding performance and contributions to the team.

How to Stand Out

  • Develop a portfolio that showcases your ability to write about complex health topics in an approachable and engaging manner.
  • Highlight any experience you have with SEO tools and content optimization strategies.
  • Be prepared to discuss how you stay current with the latest developments in mental health and how you incorporate this knowledge into your writing.
  • Show a willingness to collaborate with clinical experts and take feedback to ensure the accuracy and quality of your content.
  • Prepare examples of how you have managed multiple projects and deadlines in a fast-paced environment.
  • Consider taking courses or earning certifications in mental health, content creation, or SEO to enhance your candidacy.
  • When negotiating salary or contract terms, be sure to discuss your expectations for professional development opportunities and support for continuing education in the field.

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