Corporate

About the Role

The day-to-day will involve a mix of strategic planning, collaboration with cross-functional teams, and analysis of digital performance metrics. Your insights will be crucial in informing decisions that drive local economic well-being and community engagement. Given the remote nature of this position, the ability to work independently while maintaining strong communication lines with the team is essential.

What You Will Do

• Develop and implement digital strategies to enhance local business partnerships and community outreach.
• Collaborate with the marketing team to design and execute campaigns that promote local economic growth.
• Analyze digital metrics to evaluate the success of ongoing initiatives and provide data-driven recommendations for improvement.
• Work closely with the sales team to identify new business opportunities and support the development of sales strategies.
• Engage with local communities through social media and other digital platforms to foster strong relationships and brand loyalty.
• Conduct market research to stay abreast of digital trends and competitor activities, applying this knowledge to improve Valpak's digital presence.
• Participate in brainstorming sessions to innovate and expand Valpak's digital offerings.
• Manage and maintain digital content across various platforms, ensuring consistency and quality.
• Support the development of training materials and workshops for local businesses, focusing on digital literacy and best practices.

What We Are Looking For

• 3+ years of experience in a digital role, preferably within a corporate or marketing environment.
• Strong understanding of digital marketing principles, including social media, email marketing, and content creation.
• Experience with analytics tools to measure campaign success and provide insights for future strategies.
• Excellent communication and interpersonal skills, with the ability to work effectively in a remote team setting.
• Proven ability to work independently and manage multiple projects simultaneously.
• Familiarity with digital design principles and content management systems.
• A degree in Marketing, Communications, or a related field.
• Certification in digital marketing or a related field is a plus.

Nice to Have

• Experience with graphic design and video editing software.
• Knowledge of SEO principles and how to apply them in content creation.
• Familiarity with CRM systems and their application in managing customer relationships.
• Basic coding skills, particularly in HTML and CSS.

Benefits and Perks

• Competitive compensation package.
• Comprehensive benefits, including medical, dental, and vision insurance.
• 401(k) enrollment after 30 days.
• Paid training and ongoing professional development opportunities.
• Flexible PTO and schedule, accommodating work-life balance.
• Performance bonuses and profit-sharing incentives.
• The opportunity to work with a dynamic, growth-oriented company.

• Tailor your application: Ensure your resume and cover letter are tailored to the role, highlighting your digital skills and experience in remote work environments.
• Prepare for remote interviews: Familiarize yourself with common video conferencing tools and practice your responses to common interview questions, focusing on your ability to work independently and collaboratively.
• Build a strong portfolio: Create a portfolio that showcases your digital work, including any campaigns you've managed, content you've created, or analytics insights you've applied.
• Stay updated on industry trends: Demonstrate your commitment to ongoing learning by discussing the latest digital trends and how you see them applying to Valpak's mission.
• Negotiate based on value: If offered the position, negotiate your salary based on the value you believe you can bring to the company, considering factors like your experience, skills, and the company's budget.
• Ask about growth opportunities: Inquire about opportunities for professional growth and development within the company, showing your long-term interest in the role and the organization.
• Be ready to discuss remote work strategies: Be prepared to share your strategies for staying productive and connected in a remote work environment, including tools you use and how you maintain work-life balance.