Creative Copywriter
WFA Digital Insight
The demand for skilled copywriters in remote roles has seen a significant surge, with the global digital advertising market expected to reach new heights. As companies like Deadpan navigate this landscape, the need for creativity and digital acumen becomes paramount. With the rise of remote work, **FELICITY** in work-life balance is crucial. Deadpan's approach to comedy advertising stands out, and candidates should be prepared to showcase their portfolio and writing skills, especially in a beta feature environment where tags like #RMTI5LjEyMS40MC4xNg== are used to avoid spam applicants.
Job Description
About the Role
The Creative Copywriter position at Deadpan is a remote opportunity that combines the worlds of comedy and advertising. As a key member of the team, the successful candidate will be responsible for crafting compelling copy that drives engagement and conversions. This role is unique in its requirement for both creative flair and an understanding of digital marketing principles.Day-to-day, the Creative Copywriter will work closely with the marketing team to develop campaign concepts, write persuasive copy, and collaborate on project executions. Given the nature of the company, a strong sense of humor and the ability to think outside the box are essential. The role is part-time, estimated to require approximately 2-3 days of work per week, offering a flexible schedule that can cater to the right candidate's needs.
What You Will Do
- Develop and write creative, engaging copy for various advertising campaigns across different mediums, including social media, email, and website content.
- Collaborate with the design team to ensure visual and textual elements align with campaign objectives.
- Conduct market research to stay updated on the latest trends in comedy and advertising, applying these insights to improve campaign effectiveness.
- Work closely with the marketing team to brainstorm ideas and develop campaign strategies.
- Edit and refine copy to ensure it meets the high standards of the company and resonates with the target audience.
- Participate in project meetings to discuss progress, provide feedback, and receive guidance.
- Stay abreast of changes in digital marketing and adjust copy strategies accordingly.
- Assist in the development of brand guidelines and tone of voice documents.
- Manage multiple projects simultaneously, prioritizing tasks to meet deadlines.
- Provide input on campaign performance, suggesting improvements based on data analysis.
What We Are Looking For
- A portfolio that showcases a strong background in copywriting, preferably with experience in comedy or entertainment.
- Excellent writing and editing skills, with the ability to adapt tone and style according to different campaign needs.
- Understanding of digital marketing principles and how copy contributes to campaign success.
- Experience working remotely and managing time effectively to meet project deadlines.
- Strong communication skills, with the ability to collaborate with cross-functional teams.
- Ability to receive and act on feedback, continuously improving writing and campaign performance.
- Proficiency in using project management tools and software relevant to the role.
- Knowledge of SEO principles and how to optimize copy for search engines.
- Familiarity with A/B testing and data analysis to inform copy decisions.
Nice to Have
- Experience in comedy writing or working with comedic content.
- Knowledge of design principles and how visual elements interact with copy.
- Certification in copywriting or a related field.
- Previous experience working with similar brands or in the advertising industry.
Benefits and Perks
- Flexible, remote work schedule.
- Opportunity to work on unique and engaging comedy advertising campaigns.
- Collaborative and dynamic work environment.
- Professional development opportunities to enhance writing and marketing skills.
- Access to the latest tools and software in digital marketing and copywriting.
- Competitive compensation package, tailored to the candidate's experience and skills.
- Health and wellness benefits, supporting work-life balance.
- Remote stipend to support home office setup and productivity.
How to Stand Out
- Tailor your portfolio: Ensure it includes a variety of work that showcases your comedic writing skills and experience in advertising.
- Prepare for A/B testing discussions: Be ready to talk about how you use data to inform your copy decisions and optimize campaign performance.
- Develop a strong understanding of Deadpan's brand voice: Study the company's existing campaigns and content to demonstrate your ability to adapt to their tone and style.
- Highlight remote work experience: Emphasize your ability to work independently and manage your time effectively in a remote setting.
- Be ready to walk through your creative process: Interviewers will want to know how you come up with ideas and how you refine your copy.
- Show enthusiasm for comedy and advertising: Demonstrate your passion for the industry and your understanding of what makes effective comedic advertising.
- Use the #RMTI5LjEyMS40MC4xNg== tag: When applying, include this tag and mention FELICITY to show you've read the job description thoroughly and are genuinely interested in the role.
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