Creative Director

Alternative Payments·Remote(Canada)
Design

WFA Digital Insight

The demand for skilled creative directors in the FinTech industry has surged in recent years, with many companies seeking professionals who can drive content strategy and lead cross-functional teams. Alternative Payments stands out in this space with its innovative approach to building a financial operating system for SMBs. As the company expands its services, the need for a creative director who can elevate content quality and messaging architecture has become increasingly important. With the remote job market continuing to grow, candidates with experience in B2B SaaS and FinTech are in high demand. Before applying, candidates should be aware of the company's unique approach to financial services and its commitment to customer impact.

Job Description

About the Role

The Creative Director position at Alternative Payments is a unique opportunity for a skilled professional to join a growing team and help define the company's content strategy. As a key member of the marketing team, the Creative Director will be responsible for leading cross-functional teams and owning the messaging architecture. This role is ideal for someone who thrives on strategic thinking, customer insight, and collaboration.

The company is at an inflection point, closing the loop on money movement and laying the foundation for a platform that will reshape how service businesses operate financially. The successful candidate will be part of a team that is thinking big and building a global presence. With a strong focus on customer impact, Alternative Payments is seeking a creative director who can drive content strategy and elevate the company's messaging.

The role will be based in Downtown Toronto, but the company is open to candidates who are eligible to work in Canada and can work remotely. The ideal candidate will have experience in B2B SaaS, FinTech, or a related field, and a strong portfolio of work that demonstrates their ability to drive content strategy and lead cross-functional teams.

What You Will Do

  • Lead and execute on content strategy initiatives across products, verticals, and channels
  • Conduct and synthesize customer, market, and competitive research to inform messaging, positioning, and content direction
  • Collaborate with cross-functional teams including Product, Sales, Customer Success, Performance Marketing, and Design to deliver cohesive, high-impact messaging
  • Own messaging architecture, including brand narrative, product positioning, audience personas, and communications strategies
  • Establish and evolve brand voice, editorial standards, and content quality frameworks across the organization
  • Provide strategic direction on channel strategy and content playbooks for product and vertical launches
  • Manage and mentor 2 creative team members across design and multimedia, elevating content quality and fostering a culture of strong storytelling and strategic thinking
  • Develop and implement a comprehensive content strategy that aligns with the company's overall business goals
  • Collaborate with the sales team to develop sales enablement content and support the sales process
  • Work closely with the product team to develop product positioning and messaging

What We Are Looking For

  • 8+ years of experience in content strategy, brand strategy, or a related field within B2B SaaS, FinTech, or a high-growth startup environment
  • Strong expertise in customer research, messaging frameworks, and positioning strategy
  • Proven experience owning and driving content strategy at a company level
  • Strong communication skills to collaborate effectively across Product, Marketing, Sales, and executive stakeholders
  • A proactive mindset with the ability to operate autonomously, make strategic decisions, and influence outcomes
  • Experience developing brand voice, editorial standards, and scalable messaging systems
  • Strong portfolio of work that demonstrates ability to drive content strategy and lead cross-functional teams
  • Experience working in a fast-paced, dynamic environment with multiple stakeholders

Nice to Have

  • Experience in FinTech, payments, or multi-product SaaS environments
  • Familiarity with multi-product and multi-vertical go-to-market strategies
  • Track record of mentoring teams and elevating content quality across functions
  • Experience working alongside multimedia, performance marketing, and design teams
  • Comfort working in a remote environment and collaborating with distributed teams

Benefits and Perks

  • Competitive salary tailored to your experience, skills, and expertise
  • Equity opportunities so you can share in our growth and success
  • Unlimited PTO and flexibility when you need it the most
  • Yearly learning and development stipend to support your career growth
  • Opportunity to work with a talented and dedicated team
  • Comprehensive health and wellness benefits
  • Remote work stipend to support your home office setup
  • Access to the latest tools and technologies to support your work

How to Stand Out

  • Make sure your portfolio demonstrates your ability to drive content strategy and lead cross-functional teams.
  • Highlight your experience working in B2B SaaS, FinTech, or a related field.
  • Be prepared to discuss your approach to messaging architecture and content quality frameworks.
  • Show a deep understanding of the company's unique approach to financial services and its commitment to customer impact.
  • Be ready to provide examples of your experience working in a fast-paced, dynamic environment with multiple stakeholders.
  • Consider highlighting any experience you have working with distributed teams and collaborating remotely.

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